MAM
DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day
MUMBAI: DDB Mudra Mumbai unveiled its new TVC for Big Bazaar‘s campaign Mahabachat- Ab Paise Ka Power Badhega (which includes sales and discounting schemes) in Hindi.
The 30 second ad film, produced by Whodunit Films and directed by Anand Karir, has been created for the brand‘s six day event and is being broadcast before Independence Day which showcases people buying huge volume of products because of its scheme.
According to the brand its challenge was to attract customers who are reducing their spending due to increasing inflation. The brand is eyeing such customers on Independence Day whose wallet has been shrinking.
Talking about the TVC, DDB Mudra Mumbai senior creative director Anand Karir said, “In today‘s time, the consumer is constantly feeling that the value of the rupee is dipping and hence everything is becoming more and more expensive. Our idea was to communicate to the customer that Mahabachat, with its offerings at rock bottom prices, is here to pump up the power of their money. The jingle “Har koi Raaj karega, dil ki aaj karega…” complemented by shots of people who have shopped for insane amount of stuff from Big Bazaar attempts to communicate the same in a simple and engaging manner.”
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
