MAM
IBL Team Banga Beats ties up with mobile based social network PlayUp
BENGALURU: Expecting to reach three million fans across the world on the way to being a badminton team with the largest digital following, the Indian Badminton League (IBL) team Banga Beat’s management announced a tie-up with mobile based social network PlayUp under its aggressive fan outreach programme. Banga Beats Bangalore team franchise is owned by real estate consultant group BOP for the Indian Badminton League.
BOP Banga Beats director Amit Mavi said, “Banga Beats transcends beyond, badminton team competing for IBL. It’s a thought and a philosophy that is driven by passion and fans as the centre point. We wanted to bring this team closer to the fans as much as possible and teaming up with PlayUp is a step in that direction. I am personally humbled by the fan support we have received thus far”.
BOP GM-marketing Karan Chaudhri also announced that Indian real estate giant and the Indian Premier League sponsor DLF has signed up as the powered by sponsor for team Banga Beats for this season. Sponsors of team Banga Beats are – official kit sponsor – Li-Ning; Outdoor partner Jagran Engage; Radio Partner Radio One among others.
Chaudhri also informed that there was huge demand for tickets for IBL matches with almost ninety per cent of the tickets for the team Banga Beats match against team Krrish Delhi Smashers on Sunday 25 August in Bangalore and the complete quota of online tickets already sold. He also said that the entire online quota and 75 per cent of the tickets for the match on Saturday, 24 August between team Awadhe Warriors and team Mumbai Masters had been sold.
Speaking on the tie up PlayUp brand ambassador and former Australia cricket team skipper Steve Waugh said, “I am very excited that fans, players, brands and sponsors are getting behind Badminton. It is an encouraging trend and I wholeheartedly support it. I especially love that BOP Banga Beats is using new media to connect sports fans to their favourite team. And their association with PlayUp – the world’s largest mobile-based social network around live sport – will help deliver rich, real-time content from on and off court to Badminton fans across the world. This association between BOP Banga Beats and PlayUp promises to be the biggest social program for Badminton in the world”.
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Banga Beats can use this mobile technology to provide their fans with a mobile social environment dedicated to the live game all connected to their existing social graph and appreciate the skill, intensity and discipline of the game and its players. Banga Beats fans will get the most up-to-date and comprehensive coverage of the IBL and their team‘s performance; plus complete access to all the buzz, news and conversations going on about the game. Fans will have a chance to show their support, participate in contests and stand to win fantastic prizes all through the IBL.
Expected number of impressions from various initiatives
|
Activity |
Start Date |
Expected Impressions |
|
Indian Badminton League Section within PlayUp App |
14-Aug-13 |
1,000,000 |
|
Banga Beats Feature Tile(Ad) on What‘s Hot Screen in PlayUp App |
16-Aug-13
|
30,000,000 |
|
Banga Beats Feature Tile(Ad) on Indian Badminton League Screen in PlayUp App |
16-Aug-13
|
1,000,000 |
|
Banga Beats Promotional Posts on PlayUp Cricket Facebook community |
15-Aug-13
|
700,000 |
|
Redirection of users to the Banga Beats Facebook Page through links |
16-Aug-13
|
20,000 |
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
