News Broadcasting
Mercedes-Benz India to excite with fascinating festive campaigns
Pune: Mercedes-Benz India, the official automobile partner of the Buddh International Circuit, launched its festival campaign in time, to stoke the F1 fever during the period starting from August until October. As part of the Company’s continued and rich association with motorsport, Mercedes-Benz India has planned a host of exclusive programs and offerings for its discerning customers and the motorsports enthusiasts.
To make this festive season more eventful Mercedes-Benz India will provide an exclusive opportunity to meet and interact with F1 superstars Lewis Hamilton and Nico Rosberg. Customers who buy a Mercedes-Benz from 20-August till 15-October 2013 will be eligible to participate in this campaign to meet the Mercedes AMG PETRONAS F1 team drivers. Five lucky customers from across India, on an all-expense paid trip, will be meeting and interacting with Lewis Hamilton and Nico Rosberg and also watch the 2013 Indian Grand Prix LIVE. The Indian GP tickets are already available for sale at select Mercedes-Benz dealerships. A special racing event for Corporate Stalwarts, “Corporate Star Grand Prix – race to the checkered flag” will be held at the Buddh International Circuit where 16 select CEOs/MDs will bring their boardroom skills to India’s only F1 track.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “As each and every racing aficionado and motorsports enthusiast waits for the world’s biggest motorsports event in the Country, Mercedes-Benz India aims to double the excitement for its customers during this festive season. Following the Mercedes-Benz brand philosophy of ‘Best or Nothing’, we are elated to present the perfect gift for our customers: an opportunity to meet the F1 superstars Lewis Hamilton and Nico Rosberg along with a chance to watch the 2013 Indian F1 Grand Prix live. We are proud to be official partners of the Buddh International Circuit and want to leverage our association with this racing event to present a delightful and exciting experience to our customers and enthusiasts. We aim at providing the best and superlative brand experience to our customers by our fascinating products and various customer connect initiatives. We wish our connoisseurs very happy and prosperous festival season.”
Mercedes-Benz India will also organize the Young Star Driver’s Programme at Buddh International Circuit on 2-September, 2013. The ‘Young Star Driver Programme’ promises to be a launching pad for all motoring enthusiasts who dreams of a career in motorsports.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
