MAM
Sony highest gainer in week 33, Life OK back to five
MUMBAI: In the week 33 of TAM TV ratings, Hindi GECs seems to be in a shuffle mood. Unlike last week, where Life OK had surpassed Sony and Sab, this week Life OK is back to its fifth position.
Sony is the highest gainer this week as it added 48,804 TVTs (Television Viewership in thousands) taking its cumulative to 349,377 GVTs (Gross Viewership in thousands) (300,573 last week). Viacom18 Group’s mainstay Colors was the next highest gainer holding on to the number two slot adding 18,648 TVTs taking its tally to 456,414 GVTs (437,766).
Other GECs have seen a fall in their GVTs. Though Star Plus continues to be the leader and has maintained its stability as it reported 489,692 GVTs (505,715), Zee TV holds number three slot and registered 415,506 GVTs (424,270). While, Life OK who was the highest gainer last week, it witnessed a drop to report 303,478 GVTs (315,728). Sab remains stagnant at 293,433 GVTs (298,326).
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Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and as it rated 11,166 TVTs (10,356). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its reach taking its score to 7,284 TVTs (6,542). Pyar Ka Dard Hai fared well with 6,503 TVTs (6,233) and Saathiya registered 5,949 TVTs (5,525). A special event named Saath Hai Hum Uttarakhand that aired on 15 August didn’t fare too well and rated 1,107 TVT. New reality show Junior Master Chef saw a good start as it rated 4,277 TVT.
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,826 TVTs (5,299) on Saturday and 5,047 TVTs (4,503) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scoring 6,276 TVTs (6,644),Madhubala – Ek Ishq Ek Junoon rated 4,304 TVTs (4,396) and Uttaran scored 4,839 TVTs (4,508). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,847 TVTs (6,831). The new entrant on the channel Mrs Pammi Pyarelal witnessed a fall as it rated 1,575 TVTs (1,766).
Zee TV‘s reality dance show DID Super Moms with its outstanding performances notched up and rated 5,893 TVTs (5,551) on Saturday and 5,498 TVTs (4,349) on a Sunday. Its new showDo Dil Bandhe Ek Dori Se started off well with 5,341 TVT. Its fictional offering Qubool Hai saw a rise and rated 7,435 TVTs (7,188). Sapne Suhane Ladakpan Ke registered a slight rise taking its score to 4,386 TVTs (4,332). The historical show Jodha Akbar observed a huge growth scoring 6,011 TVTs (5,547).
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Fourth placed, Sony Entertainment Television‘s long running crime series CID scored 5,210 TVTs (5,177) and Crime Petrol saw a slight fall when it rated 3,815 TVTs (3,859). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a dropdown 2,482 TVTs (2,816). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3,028 TVTs (3,139). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday reporting 4,529 TVTs (4,351), but seems to lose its audiences on Sunday scoring 4,279 TVTs (4,602). Its new entrant Jee Le Zara scored 2,620 TVTs on the starting day i.e 15 August.
Fifth placed, Life OK’s top series Mahadev rated 3,426 TVTs (3,493). Do Dil Ek Jaan scored 1,721 TVTs (1,783), Savdhan India rated 2,653 TVTs (2,867), Shapath saw a rise with 3,352 TVTs (3,088) and the new entrant Gustakh Dil rated 1,624 TVTs (1,884).
Sixth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,070 TVTs (7,032). Chidiya Ghar lost its audiences and scored 3,262 TVTs (3,412). Jeanie Aur Juju saw a fall when it reported 2,049 TVTs (2,490). Other fictional shows witnessed marginal rise and fall as well.
Sahara One continues to remain in the bottom scoring 34,398 TVTs (32,326).
In the movie channel‘s genre: Zee Cinema saw a rise, reporting 252,322 GVTs (228,837); Star Gold witnessed a fall with 215,873 GVTs (219,247) and Movies OK saw slight improvement and rated 137,781 GVTs (122,304). On the other hand, Max reported 213,437 GVTs (232,253).
Let‘s wait and watch, how the channels fare in the coming week…
Investing ₹5,000, ₹10,000, or ₹15,000 a month can look like a small decision, yet it can reshape what your money may become over the next decade. When you compare these amounts side by side, the difference is not simply the extra contribution, it is the compounding time you buy.
A Systematic Investment Plan (SIP) calculator turns a guess into a comparison. The SIP calculator displays projected corpus and estimated gains for each SIP amount. That context matters because investments in SIP is already a mainstream habit in India, with monthly SIP contributions reported at ₹31,002 crore in January 2026.
In this blog, you will learn how to set up a comparison using an SIP calculator to decide what fits your cash flow and goals.
Comparing the three SIP amounts under one consistent setup
A higher SIP amount does two things at once. It increases the total invested, and it increases the amount that stays invested long enough to compound. Comparing ₹5,000, ₹10,000, and ₹15,000 side by side helps you see two things. One question is whether it is better to increase the monthly contribution or extend the duration of the goal you have in mind.
This is also where an SIP calculator adds discipline. When return and duration stay constant, you can isolate the impact of the monthly SIP amount without mixing in multiple variables. This keeps the comparison clean and makes it easier to judge what each level may deliver, and what it asks from your monthly cash flow.
- ₹5,000 monthly SIP outcomes
A ₹5,000 monthly SIP over 10 years means you invest a total of ₹6,00,000. Assuming an annual interest rate of 5%, the SIP calculator projects an estimated future value of ₹7,79,647. This implies an estimated gain of ₹1,79,647 over the total invested amount. The following level often suits a disciplined start, especially when you want a long-term habit without locking yourself into a tight monthly commitment.
What makes ₹5,000 useful is that it gives you room to stay consistent even during months when expenses rise. It can also work well when you split contributions across priorities, particularly when building positions across mutual funds in India while keeping risk balanced.
If you plan to scale, ₹5,000 also becomes a practical base for a step-up approach, where you increase the SIP gradually as income grows.
When ₹5,000 can be a sensible fit
- You want to build consistency first, then increase later
- You are balancing several goals and need flexibility
- You prefer a comfortable SIP that can run uninterrupted
Image Source: Ventura
- ₹10,000 monthly SIP outcomes
At ₹10,000 per month, your total invested amount doubles to ₹12,00,000 over 10 years. Assuming the same annual interest rate of 5% and the same duration, the SIP calculator projects a future value of ₹15,59,293. This indicates an estimated gain of ₹3,59,293. The gain percentage remains unchanged because the assumptions are the same, but the rupee outcome becomes more meaningful for goal planning.
This band often feels balanced because it improves projected corpus momentum without forcing a longer timeline. It is also a practical “step-up” point from ₹5,000, especially if your monthly budget can accommodate it comfortably.
Many investors use this level to keep the plan stable while still moving towards mid-to-long term goals with stronger visibility.
When ₹10,000 can be a sensible fit
- You want a stronger projected corpus without extending the duration
- You can commit consistently without it affecting other monthly priorities
- You are planning a defined milestone and want clearer progress tracking
Image Source: Ventura
- ₹15,000 monthly SIP outcomes
At ₹15,000 per month, the invested amount rises to ₹18,00,000 over 10 years. Under the same assumptions of a 5% annual interest rate and a 10-year investment period, the SIP calculator projects a future value of ₹23,38,940. This implies an estimated gain of ₹5,38,940 over the total invested amount. It is the strongest corpus outcome in the comparison because more capital stays invested throughout the full decade.
The premium advantage here is timeline efficiency. If your goal requires a larger corpus within a fixed time window, increasing the SIP amount can be more direct than extending the duration.
That said, this level works best when it does not strain cash flow, because the real benefit depends on consistency. If ₹15,000 feels aggressive right now, a step-up plan starting at ₹10,000 can be a more sustainable path to similar long-term outcomes.
When ₹15,000 can be a sensible fit
- You want a higher projected corpus within the same 10-year horizon
- Your monthly budget supports it comfortably, even in uneven months
- You prefer increasing the SIP amount rather than extending the timeline
Image Source: Ventura
Monthly SIP Total Invested (10 Years) Projected Future Value Estimated Gains ₹5,000 ₹6,00,000 ₹7,79,647 ₹1,79,647 ₹10,000 ₹12,00,000 ₹15,59,293 ₹3,59,293 ₹15,000 ₹18,00,000 ₹23,38,940 ₹5,38,940
Key insights from the SIP calculator
When you run these three amounts through an SIP calculator with identical assumptions, the output reveals something that isn’t immediately obvious. It is the relationship between contribution and outcome is linear when variables are controlled.
Here’s what this means for your decision:
- The proportionality check
With return and duration fixed, the projected corpus rises in direct proportion to the SIP amount. Moving from ₹5,000 to ₹10,000 doubles the invested amount and doubles the projected corpus, and ₹15,000 lifts it further under the same setup. This is useful because it shows exactly what a higher monthly commitment changes, especially when comparing different categories of mutual funds in India under the same assumptions.
- The compounding takeaway
The gain also scales up as the SIP increases because more money stays invested over the full decade. A key takeaway here is that returns are never guaranteed, yet time continues to compound steadily in the background.
To test the power of time more clearly, rerun the same three SIP amounts over 15 years using the same 5% return assumption. Then compare how the gap between the invested amount and projected value widens.
- The cash flow reality check
The SIP calculator’s value is the discipline it demands. ₹15,000 may project a higher corpus, but it also requires ₹18 lakh of total contributions over 10 years. That makes the decision clearer: the “best” SIP amount is the one you can maintain through every kind of month.
- The step-up option for practical scaling
If ₹15,000 feels like a stretch today, model a step-up path. Starting at ₹10,000 and increasing the SIP annually can move you closer to the higher-corpus outcome without front-loading stress. This approach often improves consistency, which is what long-term outcomes depend on most.
Make your SIP decision with clarity and consistency
An SIP calculator helps you compare ₹5,000, ₹10,000, and ₹15,000 in a like-for-like way by keeping the timeline and return assumption constant. When the outcomes sit side by side, the decision becomes more practical. You can assess which monthly amount fits your cash flow, which corpus target feels achievable, and how long you are willing to stay invested.
For stronger planning, rerun the same SIP amounts across a range of return assumptions and longer durations, so you can see how time changes the separation between outcomes. Online investment and trading platforms like Ventura make these comparisons easy to run and revisit. The real win is building an SIP that stays consistent, aligns with your preferred mutual funds in India, and gets reviewed once a year as your income and goals evolve.
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