News Broadcasting
STAR Plus’s most popular show returns Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir
Mumbai, August 20th, 2013: Star Plus, a brand whose philosophy embodies new, fresh and dynamism, brings back its iconic narration and one of the most popular shows – Iss Pyaar Ko Kya Naam Doon for the viewers.The new edition titled Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir (IPKKND-EBP)is a riveting story of two contrasting personalities – an anti-hero in Shlok Agnihotri (played by Avinash Sachdev) and ‘the girl next door’ in Astha Kirloskar (played by Shrenu Parekh). Both Shlok and Astha are entwined in a relationship that sways between love & hate, creating mayhem every time their paths cross. But what happens if destiny overtakes them and plans their life together? Watch this unique love-hate story unfold as the shrewd Shlok finds his equal match… time will tell whether love blossoms or swords are drawn. Starting 26th, stay tuned to Iss Pyaar Ko Main Kya Naam Doon? Monday to Fridayat 6.00 pm only Star Plus.
Set in Pune, the story of Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir revolves around Shlok, a dynamic, handsome and an astute businessman and Astha a fun-loving, lively girl. If Shlok is a complete chauvinist and believes that women’s role should be confined to taking care of the home and family. Astha is a complete contrast to his stark personality; she believes in equality for both men and women and has a very progressive outlook to life. For Shlok it’s all about succeeding and being on top of the game and for Astha she would loves to spread happiness and cheers in the world. What happens when two strong and opposing personalities’ ends meet? For Shlok, Astha’s every entry into his space only calls for trouble making situations worse leading to a love-hate drama between the two and several dramatic twists unraveling the unknown.
Talking about the show, Avinash Sachdev said, “I have always played a character of a sweet, loving boy and this is the first time that I will be playing an anti-hero on the small screen. While I was looking forward to such a role I was thrilled that it came to me so soon. I have done my bit of homework and now getting prepared to wow my fan and viewers with this unique love-hate story.”
Shrenu Parikh adds, “I am really lucky that I am back to the channel where I started my career. I am portraying Aastha’s character who is today’s girl, with full of life. Iss Pyaar Ko Main Kya Naam Doon Ek Baar Phir is her tryst with this arrogant boy Shlok which eventually turns out to be an interesting tug of war with their love -hate relationship.”
Produced by Sphere Origin, the show also brings together an ensemble cast that includes Manish Wadhwa, Geetanjali Tikekar, Tushar Dalvi and Prachi Shah amongst others.
Don’t miss Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir starting August 26th,
Monday to Friday at 6.00 pm only on STAR Plus
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
