MAM
DDB Mudra and McDowell’s ‘BossPatrol’ to save you from trouble
MUMBAI: Everyone likes to take a break at work every now and then, with YouTube videos, online games, Facebook, Blogs and so on. But what does one do, when your boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might.
Hence, DDB Mudra’s team came up with a downloadable app – ‘BossPatrol’ which lets you save your friends from trouble. It lets you choose a secret phrase example What’s the time? And then add your colleagues to the group. If you spot your boss nearby, while your friends are slacking off, all you need to do is speak out the secret phrase. BossPatrol picks up the sound through the microphone, sends a signal to your friend’s computers and instantly opens safe windows on all their computers (eg: presentations, spreadsheets etc.), just in time and your boss will never get to know what they were up to.
Speaking on the new app, DDB Mudra Group chairman and CCO Sonal Dabral said “BossPatrol is an exciting app and a wonderful twist to McDowell No.1’s positioning as the true spirit of friendship between close friends. The idea has social interest, community feeling, bonding and friendship at it’s core all wrapped in a fun package. Not just perfectly relevant to the iconic McDowell No.1’s positioning but also all the ingredients of going viral. So it’s really heartening to see it become such a huge success in such a short time.”
The main objective behind the app is to make McDowell’s No.1’s long running campaign “The Spirit of Friendship” relevant to younger audiences.
The new app created by DDB Mudra for McDowell’s is surely going to be everyone’s best friend soon.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
