Hollywood
BBC One film to star Dame Judi Dench, Dustin Hoffman
MUMBAI: Dame Judi Dench and Dustin Hoffman have been lined up to lead the cast of Roald Dahl’s Esio Trot, a 90-minute movie for Endor Productions and BBC One that is slated to begin filming next year in London.
Roald Dahl’s Esio Trot revolves around Mr Hoppy, a retired bachelor who has a crush on his neighbor, Mrs Silver. The production, based on a children’s book, is being adapted by Richard Curtis and Paul Mayhew-Archer. It will be distributed by Red Arrow International.
BBC One controller Charlotte Moore remarked: “It’s an honor to have Dame Judi Dench and Dustin Hoffman starring in this wonderful new adaptation. It’s absolutely stellar casting for one of the nation’s favorite children’s classics.”
BBC controller for drama commissioning Ben Stephenson said: “An amazing cast and production team have come together to dramatise Roald Dahl’s wonderful, evergreen story. This film is a class act with a roll call of talent that only the BBC could assemble.”
Producer Hilary Bevan Jones added: “To bring together two of the world’s favorite actors in Dame Judi and Dustin is a dream come true. Richard and Paul have captured the magic of Roald Dahl’s wonderful tale and I am thrilled that Dearbhla [Walsh] is to direct it.”
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
