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Value 360 communications to manage the PR mandate for Sony LIV
MUMBAI: Sony LIV, the online entertainment destination, owned and operated by Multi Screen Media (MSM), has appointed Value 360 Communications as its official PR agency in India. Sony LIV is the latest addition to the list of industry leaders for whom the leading PR firm offers communications strategy and messaging services.
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is one of India‘s leading television network. It comprises of Sony Entertainment Television (SET), one of India‘s leading Hindi general entertainment television channels; MAX, India‘s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India‘s Premier Sports Entertainment Channel and Sony LIV, the digital channel. Multi-Screen Media‘s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
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Value 360 Communications founder director Kunal Kishore commented, “We are extremely pleased to be the partner of choice for a marquee brand like Sony LIV, an ahead-of-the-curve player in the digital entertainment space. Our key objective would be to establish thought leadership, carve a distinctive niche for the brand in the Video-On-Demand market in India and create top of mind recall amongst their target set of consumers. At Value 360, we have a team of expert consultants working in diverse areas of public relations, from traditional media to new media. We hope to successfully align this expertise into the work that we do for Sony LIV.”
Commenting on the new development, Sony Entertainment Network executive VP – New Media, Business Development and Digital/Syndication Nitesh Kripalani said, “Digital entertainment industry is on a high-growth trajectory and we are focused to establish Sony LIV as the most innovative Video On Demand Service provider that offers world class viewing experience to its users all across the world. Our motive is to fortify our position in the Indian market with a well entrenched consumer connect strategy. We chose Value 360 Communications as our preferred partner owing to the agency‘s extensive experience and expertise in managing digital businesses.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
