Applications
Sony Music Jive claims to be most downloaded app
MUMBAI: Sony Music Jive has claimed to be the most downloaded and accepted app. The app, launched six months back, was created for making legitimate music easy to use for customers. Launched by Sony Music India, the app is also a part of the Sony Xperia range of handsets and the new Sony Vaio range of laptops.
Sony Music Jive allows consumers to download and stream unlimited music for free for a period of six months after which the consumer has to pay a nominal monthly fee.
Sony Music Jive president India and Middle East Shridhar Subramaniam said, “Sony Music Jive is our foray into directly engaging with consumer by offering them a unique and compelling digital music proposition. It has been more than six months since the service was launched and we have been very encouraged by the consumer response. As a brand, we have been doing a number of digital innovations and the launch of this new hybrid application is another such.”
The users can browse through over two million songs across multiple genres -pop, rock, reggae, hip hop, country, classical, dance, Indian regional, Bollywood and download to create a playlist or just listen on the go. Sony Music Jive has access to iconic Bollywood soundtracks – Lagaan, Kuch Kuch Hota Hai, Guru , Kal Ho Na Ho, Rang De Basanti, Dostana, Kabhi Kushi Kabhi Gam, Jannat, Student of the Year, Agneepath, Bhaag Milkha Bhaag, Raanjhaana to 100 years of international music ranging from iconic and pop artists such as Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, AR Rahman, Shakira, Beyonce, Keisha, Pitbull to pop stars like KK, Lucky Ali, Strings, Daler Mehendi, Harris Jayraj, Kailash Kher and more.
The app plans to be available across operating systems and integrated with operators for all consumers to have access to this service.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
