Hollywood
Vincent Cassel replacing Philip Seymour Hoffman in Child 44
MUMBAI: Vincent Cassel (Black Swan, Mesrine, Ocean’s Twelve and Thirteen) has been tapped as a last-minute addition to Summit’s now-filming Soviet thriller Child 44. The Cesar-winning thesp is replacing previously cast Philip Seymour Hoffman in the film which has been filming since June under director Daniel Espinosa (Easy Money, Safe House).
Tom Hardy, Noomi Rapace, Gary Oldman, and Joel Kinnaman also star in the tale of a military cop investigating a series of child murders in 1950s Stalinist Russia, adapted by Oscar-nominated Richard Price from Tom Rob Smith’s bestseller.
Child 44 is the first book in Smith’s trilogy featuring protagonist Leo Stepanovich Demidov, played by Hardy in the pic. Ridley Scott is producing Child 44 for his Scott Free Productions with Michael Schaefer and Greg Shapiro. The film is co-financed and exec produced by Worldview Entertainment, whose Christopher Woodrow, Molly Conners, Maria Cestone, Sarah Johnson Redlich are executive producing along with Douglas Urbanski. Lionsgate’s Erik Feig and Jim Miller are overseeing for the studio.
After his turn in Danny Boyle’s Trance this year, Cassel will next be seen in Christophe Gans’ Beauty and the Beast playing the Beast to Lea Seydoux’s Belle. He is repped by CAA and Agence Adequat.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
