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CA Media Digital appoints Ashish Joshi as VP digital and biz head Fluence
MUMBAI: CA Media Digital (India) has announced the appointment of Ashish Joshi as vice president Digital and business head – Fluence. This appointment is a significant step towards building out CA Media‘s vision of being a strong player in the digital domain. Along with managing Fluence, Ashish will help incubate and grow various consumer facing businesses in New Media.
CA Media Digital‘s first venture, Fluence, is one of India‘s leading online influencer networks around celebrities and brands. Fluence helps celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor, manage their digital life which includes; their social media presence, their digital endorsements, online/mobile monetisation and equity-linked investments in the digital space. Fluence also helps brands maximise their impact on audiences, by utilising the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness.
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Ashish Joshi will look at further building the business and establishing new ventures while growing and driving forward the existing ones |
Ashish is a veteran in the music and digital industry and comes with over a decade of experience in content acquisition and distribution on various digital platforms in a B2B and B2C environment. Ashish is also experienced in running independent business verticals while optimising them through the implementation of various innovative ideas. An in-depth knowledge of content, along with the understanding of various distribution mediums are his key strengths.
Prior to joining CA Media Digital, he was working with Dhingana, as VP – Business Development. His earlier stints include being Head of Digital – Universal Music India (India and SAARC) and GM at Hungama Digital Media Entertainment. Ashish holds a Master‘s Degree in Computer Software Applications from KJ Somaiya Institute of Management Studies & Research in India.
In his new role, Ashish will report in to Rishi Negi, EVP Investee Operations. CA Media, in India is helmed by Rajesh Kamat, CEO of CA Media, supported by Rishi Negi, who heads investee operations and Vivek Raicha who heads the investment arm of the company.
“CA Media Digital is a company focused on building consumer facing digital businesses. As a first step CA Media Digital, has launched India‘s leading Online Influencer Network around Celebrities and Brands – Fluence. With Ashish leading the Digital effort, we hope to further expand and build more such ventures. We welcome him to the CA Media team and look forward to benefiting from his talent and experience,” said EVP Investee Operations Rishi Negi on the new appointment.
“I am excited about my new role at CA Media Digital. CA Media Digital, equipped with the learning‘s of TCG (The Chernin Group) has, in a short time , taken great strides with Fluence , a unique social corridor matrix that has caught the attention of celebrities and brands alike and is looking to building more consumer facing businesses in new media. I look forward to further building the business and establishing new ventures while growing and driving forward existing ones,” said an enthusiastic Ashish Joshi.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
