News Broadcasting
Zee TV America introduces kids programming, for the back to school season
NEW YORK: ZEE TV America launches new kid’s programming in the USA. An array of four edutainment programs catered to South Asian children and teens makes learning a fun experience. The kid’s band began Tuesday, September 3rd and is scheduled to air Mondays to Fridays at 5:30p ET.
The new kids programming is part of the ZEE Q brand and is targeted towards 4 – 14 year olds. The week-long spread of programs includes Brain Caféon Mondays, which showcases scientific concepts, theories and experiments. Teenovation on Tuesdays provides an inside look on recent innovations by children all over India. Airing on Wednesdays and Thursdays, Wordmatch is perfect for those aspiring to be the next spelling bee champion. Fridays will bring you Shabaash India.
Sameer Targe, General Manager of ZEE Americas said, “This step is in continuation of our effort to expand our viewership. We saw a strategic need-gap in the younger demo and took the opportunity to introduce kids’ programming. The challenge was to differentiate from the regular children’s programming that is available on American Television. Our kids programming is not just entertainment but it’s edutainment. ”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
