News Broadcasting
Zee TV America introduces kids programming, for the back to school season
NEW YORK: ZEE TV America launches new kid’s programming in the USA. An array of four edutainment programs catered to South Asian children and teens makes learning a fun experience. The kid’s band began Tuesday, September 3rd and is scheduled to air Mondays to Fridays at 5:30p ET.
The new kids programming is part of the ZEE Q brand and is targeted towards 4 – 14 year olds. The week-long spread of programs includes Brain Caféon Mondays, which showcases scientific concepts, theories and experiments. Teenovation on Tuesdays provides an inside look on recent innovations by children all over India. Airing on Wednesdays and Thursdays, Wordmatch is perfect for those aspiring to be the next spelling bee champion. Fridays will bring you Shabaash India.
Sameer Targe, General Manager of ZEE Americas said, “This step is in continuation of our effort to expand our viewership. We saw a strategic need-gap in the younger demo and took the opportunity to introduce kids’ programming. The challenge was to differentiate from the regular children’s programming that is available on American Television. Our kids programming is not just entertainment but it’s edutainment. ”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
