MAM
The Emvies: It’s what everyone envies
MUMBAI: Sounds of the Nasik Dhol, trumpets, and people screaming and shouting as they cheered their respective teams filled the air.
The audience comprised not suits but people dressed casually yet tastefully, wearing mostly colourful tee-shirts bearing the name of the media agency they represented.
And no, it wasn’t the wine-and-cheese affair you’d normally associate with those oh-so-snooty ad agency-types…
Rather, this year’s Emvies, organised at the Taj Lands End on Friday, 6 September, 7:00 pm onward, was more like a festival you’d suddenly found yourself in the midst of.
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The decibels kept rising and so did the energy levels of the swelling crowd.
While there were some 500 attendees, it was easy to spot the different teams; be it Mindshare, MediaComet, Madison, Ogilvy that had huddled into groups across the hall.
Not only did the extravaganza open to the beats of the dhol, till the very end, and especially, each time a winner was announced, the professional dhol players went into overdrive, accompanied by the team’s loud cheering.
The volume never dropped from the beginning till the end, what with dhols, trumpets, whistles, hooting… the works. Towards the end, it reached a crescendo when the Mindshare team took to the stage in purple tee-shirts and bandanas to receive their ‘Agency of the Year’ award.
The atmosphere was enthralling and even the well-suited Ajay Devgn, who put in a special appearance, was completely bowled over by the high spirits. “This is how an award ceremony should actually be like,” he said, adding, “In fact, looking at everyone here, I feel I am over dressed.” Shouts of Satyagraha and Singham promptly followed suit.
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The celebrations, punctuated by band/guitar performances by various media companies, continued well past midnight. There was a sumptuous spread and drinks flowed. Everyone was at their jovial best and ‘high’ in spirits.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
