Applications
Vdopia wins ‘Video Rich Media’ accolade at SMARTIES APAC 2013
MUMBAI: Vdopia has bagged the highest recognition in the category of ‘Video Rich Media‘ for its campaign for Audi A3 Sportback at the inaugural SMARTIES APAC 2013 held in Singapore. This mobile and online advertising space provider was one of the companies which aced the awards meant to felicitate the work done in the space of mobile marketing.
Vdopia VP-APAC Preetesh Chouhan commented on the achievement, “Vdopia has consistently been at the forefront of mobile advertising solutions, delivering millions of mobile videos and rich media ad impressions for our clients. Such recognition, apart from our escalating market share, consistently propels us to do even better work and scale bigger heights at the international level.”
 |
He further stated, “Creativity plays a pivotal role at Vdopia. We have a technological advantage and analytical tools which enable us to get a comprehensive understanding of audience demographic, their usage, geo locations and viewing patterns. The insights into these parameters help us deliver better value for the brands in executing their mobile campaigns and positioning their advertisers on the relevant content online.”
SMARTIES APAC 2013 recognises innovation, creativity and leadership in mobile marketing from across the region. The theme of the event this year was ‘Deconstructing mobile.‘ The event marked the culmination of the two-day long Mobile Marketing Association Forum which brought together over 250 speakers and delegates from across the Asia Pacific region and the world.
The platform proved to be an ideal space of networking for leaders from a broad range of industry segments like FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants and included representation from companies such as BMW Group, Coca-Cola, McDonald‘s, Renren, Unilever, WPP and YouTube
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
