News Broadcasting
Sophia College witness the first edition of The Great Indian Pillow Fight powered by Portico, New York
MUMBAI: Last Saturday, Sophia College saw what will be known as the first edition of ‘The Great Indian Pillow Fight’. At their annual festival, Kaliedoscope, scores of young collegians assembled on Sophia College Grounds on Saturday, bowled over by the thought of taking part in the First Indian Pillow Fight ever, a concept put together by Portico, the premium home fashion brand.
Pillows were hurled down on an eager batchof youngsters and the girls lashed at each other as soon as they got their catch. There was no stopping the crowd, exhausted as they seemed, the girls wrestled with gusto.
With a special stylish bedding collection designed especially for the 24×7 generation, Portico, New York realizes the youth have frenzied lifestyles. The free spirit populace was thus given a chance to relive memories and bond with friends their way, and what would be better than a high spirited, crazy Pillow Fight. Spirits soared as feathers flew through the air, amid shrieks of college girls excited to be given full license to attack their peers in a good ol’fashioned pillow flight.
Speaking on the event, Arun Bhawsingka CEO, Portico New York said, “We are glad that we have connected with the new generation. And the platform which we have used to relate to them is quite innovative, and we are proud of that. We are sure that the collection for these young customers will be appreciated and be the most preferred in this segment.”
Commenting on the occasion, one of the Sophia’s students that participated in the fight said, “This is by far to have such a great pillow fight with so many people and so many pillows. I really hope other colleges catch on to the idea because I’d love to do it again!”
To take the Pillow Fight online, Portico, New York has also created an app on their Facebook page called The Great Indian Pillow Fight. The users have to choose a friend from their friend list and a weapon to fight. The top 3 winners get daily prizes of Rs. 1,000 each Flipkart vouchers. Top 3 scorers at the end of the activity will be awarded a PS3 – 500 GB, Sony Xperia U and Canon Power Shot A1400 – Point &Shoot. The Facebook app is designed by Brand Design.
One of India’s leading brands in the bed and bath furnishings category along with their new and innovative solutions, Portico aspires to give a new lease of life to personal spaces of gen next. With its contemporary and bold designs, the youth collection, cater to tastes of these nonconformists.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
