Hindi
Shuddh Desi boy to now play lead in YRF & Shekhar Kapur‘s ‘Paani’
MUMBAI: The hunt for the male lead in Paani is over! Close on the heels of his outstanding performance in Shuddh Desi Romance, both Shekhar Kapur and Aditya Chopra had no hesitation in confirming Sushant Singh Rajput to play the lead in their upcoming flick Paani.
According to Kapur, Sushant is one of the most inspiring young actors to emerge out of India. “It‘s going to be exciting director-actor collaboration with him in Paani.” The film is based in a future world where war over water has broken out. Water is now owned by international corporations who use thirst as a weapon of control. In one such future city, a young love story breaks all the rules and in the ensuing war, water flows back to its people.
The film will have a strong Indian and western star cast. Sushant will be joined by a young leading actress from the west.
The film, produced by Aditya Chopra and directed by Shekhar Kapur, will be shot in India and overseas. Music will be by A. R. Rahman.
Paani goes on floor mid-2014.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
