MAM
Cheil Worldwide SW Asia to illuminate Halonix
MUMBAI: Cheil Worldwide SW Asia has been awarded the complete creative communications mandate for Halonix Technolgies’ consumer lighting business in a multi-agency pitch.
A known name in the lighting sector, Halonix has emerged as one of the largest manufacturers of compact fluorescent lamp (CFL), LED and Halogen lamps, suitable for commercial as well as residential establishments. This aggressive consumer lighting marketing strategy is aimed at achieving a lead position for brand Halonix in the consumer lighting segment.
Confirming the win, Cheil Worldwide SW Asia COO Hari Krishnan said, “These are exciting times at Cheil India. Given our strong, digital, retail, visual merchandising and shopper marketing arms, the move is to integrate so that the sum of our parts is greater than the whole. Building the brand Halonix will provide us with yet another opportunity to showcase our ‘Unavoidably Integrated‘ promise.”
Commenting on Cheil’s appointment as Halonix’s communication partner, Halonix Technologies COO Rakesh Zutshi said, “Cheil’s understanding and strategy for Halonix consumer lighting clearly echoed the next level rationale required for consumer engagement and we are looking forward to illuminating times in our partnership with Cheil.”
CrystalEyes founder and executive director Amar Wadhwa (who manage marketing for Halonix Technologies) said, “Cheil’s integrated expertise and understanding that a consumer lighting brand will be built not just through advertising but through the deployment of the idea through a plethora of relevant touchpoints is what won them the business.”
Brands
Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history
First new US refinery in 50 years planned at Brownsville port with Reliance
WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.
Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.
Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.
The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.
If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.
Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.
The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.
A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.
The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.
The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.
Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.
As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.
For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.
