News Broadcasting
Laqshya Media Solutions creates nationwide buzz for Maruti Suzuki Stingray launch
Laqshya Media Solutions (formerly known as OMI), the division of India’s leading OOH advertising company – the Laqshya Group, planned and executed a nationwide campaign for the launch of the new Wagon R Stingray. The car is the newest model launched by Maruti Suzuki and the purpose of the campaign was to create maximum visibility and interest in the car across the country. The campaign, which lasted an entire month, was one that involved a great deal of research and planning.
The brief provided by the client was to generate maximum impact by using hoardings and spaces in relevant locations. Even though visibility was a crucial factor in the client brief, the idea was to ensure that the brand and the product stood out in a stylish and tasteful way without being too intrusive. The campaign designed by the Laqshya Media Solutions team therefore included a mix of various media from billboards, gantries, unipoles, bridge panels and toll brandings.
Talking about the new campaign, Atul Shrivastava, the COO for the Laqshya Group, said, “We are happy with the efforts the team has put in to innovate and create a powerful OOH campaign for the new Stingray launch. The locations chosen have been excellent and ideal for such an important campaign. Since Maruti Suzuki has been a client with us for several years, we wanted to do something exceptional and different to make the launch a success.”
Vinay Pant, Media Head for Maruti Suzuki, also commented on the new Stingray launch campaign, “The brief for the campaign was to create good visibility through outdoor advertising for the Stingray Launch that would capture the attention of young, trendy people in the metros and even in the Tier II cities. We knew that creating such a large scale campaign would be quite a challenge but we are very pleased with the ideas and execution from Laqshya Media Solutions.”
Avinash Singh, Media Manager for Maruti Suzuki, also spoke about the outdoor media campaign executed by Laqshya Media Solutions. “Our aim was to ensure maximum visibility for the new Wagon R Stingray and I am happy to say that Agency has delivered well on that front. I am especially pleased with some of the unique innovations like the branding at the Noida toll plaza. We look forward to many more exciting outdoor campaigns in time to come,” he said.
The campaign made extensive use of as many as 250 media units across 20 cities, at main arterial routes, high traffic zones and key touch points.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
