iWorld
China to lift ban on Facebook, but only within Shanghai free-trade zone
MUMBAI: Beijing has made the landmark decision to lift a ban on internet access within the Shanghai Free-trade Zone to foreign websites considered politically sensitive by the Chinese government, including Facebook, Twitter and newspaper website The New York Times.
There are rumors afloat that they would also welcome bids from foreign telecommunications companies for licences to provide internet services within the new special economic zone.
Now the mainland’s three biggest telecommunications companies China Mobile, China Unicom and China Telecom – which are all state-owned enterprises – will need to be wary of the competition from foreign companies to compete with them for business in the free-trade zone in Shanghai.
However Beijing’s decision to open up internet access only applies to the free-trade zone and not anywhere else in the country. In late August the State Council, China’s cabinet, approved the launch of the free-trade zone in Shanghai, which will span 28.78 square kilometres in the city’s Pudong New Area, including the Waigaoqiao duty-free zone, Yangshan deepwater port, and the international airport area.
Facebook and Twitter – banned on the mainland since 2009 – have played important roles in political movements in the Middle East in recent years, and Beijing is concerned about the impact of new media on social stability.
Although China’s economy is now already the world’s second largest, just behind the United States, Beijing keeps tight control over the media. It blocks access to several internet websites through the Great Firewall of China, the colloquial name for the Golden Shield project which is operated by the Ministry of Public Security.
Foreign visitors and many foreigners who reside on the mainland for work and study have complained about difficulties in accessing those news sites. Occasionally even the world’s No 1 search engine Google and its email service Gmail are unavailable.
Bosses at social media networks and major media companies whose websites are banned on the mainland have lobbied Beijing for years to lift these bans. More recently, Facebook chief operating officer Sheryl Sandberg met Cai Mingzhao, the head of the State Council Information Office in Beijing, and an official photograph of the meeting was published on the Chinese government’s website, though Facebook said Sandberg’s visit to China was mainly to promote her new book.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
