News Broadcasting
KTM hosted successful version of Orange Day in Delhi
KTM, the European Racing Legend, conducted the third successful version of “Orange day” for customers in Delhi. The “Orange day” is conceptualized to make the customer experience the racing genes of the KTM 200 Duke. It gives the KTM owner an experience of performance of 200 Duke and also an opportunity to interact with the fellow KTM 200 Duke owners on a race track.
With more than 230 world championship titles in the various categories, including the consecutive 12 prestigious Dakar rally titles, racing is integral part of brand KTM. The racing philosophy is demonstrated in the way the bikes are designed. By using light but high strength alloy components, KTM bikes have one of the best power to weight ratio in its class.
The “Orange Day” was organized at Parking Area, Near ATC Tower, Cargo Stand Indira Gandhi International Airport, Terminal 2 Road, New Delhi. The Orange Day started at 06:00PM with the riders registering themselves for the racing. A classroom session was organized by a racing expert on the basics of racing and how to extract the most out of the KTM 200 Duke. This was followed up by a demonstration on the track and then the final race. Podium finishers were awarded and the event ended with a breath taking “stunt show” on KTM 200 Duke.
All the KTM owners and Non-KTM motorcycle enthusiasts in the city were invited to participate in the Orange Day. Besides all the action on the track there was service-camps, stalls for KTM Powerwear and Powerparts, refreshments, music and a general ambience of fun and camaraderie.
Another highlight of the show was the showcase of Superbike 1190RC8-R, 350 SX-f and recently Launched 390 Duke. Also the keys were handed over to the first few customers of KTM 390 Duke.
Speaking at the occasion, Mr. Ishwinder Singh Khurana, DGM- Probiking, Bajaj Auto Ltd. said “The KTM brand has its roots in racing and we want KTM owners to experience the thrills that a KTM bike can provide on a race track. Orange days are being conducted in every major city and will keep on growing in scale in the next few months. KTM is a an exclusive premium brand and we are keen to ensure we provide KTM customers an experience that is uniquely KTM”
Till now KTM has organized “Orange Day” at Pune, Mumbai, Bangalore, Hyderabad, Ahmedabad, Noida, Chennai, Vadodara, Jaipur, Kochi and now in Delhi .More KTM “Orange Days” would be organized in other Metro towns of India.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
