News Broadcasting
Transformers prime beast hunters returns to India only on Discovery kids
DELHI: Committed to offer a comprehensive viewing experience, Discovery Kids presents the new series- TRANSFORMERS PRIME BEAST HUNTERS, the global iconic series of all times. Probing adventure and enthralling action, the good and bad fights between Autobots and Decepticons is back on the channel to entertain millions of kids in India.
Starting October 13, TRANSFORMERS PRIME BEAST HUNTERS is a13-episodes long series and will be aired on Discovery Kids every day at 6 PM with repeat telecast at 3PM.
Speaking about the new series, Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “We at Discovery Kids are always excited to present innovative and engaging programmes for our kids audience. Bringing the iconic global series of Transformers to India was a thought through step towards reaching to a much larger children group of different age categories. And we are glad to get such overwhelming response. The new series, TRANSFORMERS PRIME BEAST HUNTERS is sure to create a new wave of excitement and adventure for all.”
TRANSFORMERS PRIME BEAST HUNTERS figures are the ultimate warriors in the ancient conflict between the Autobot and Decepticon robots. These mighty soldiers from the planet Cybertron have come to Earth to continue their epic battle, with Optimus Prime and the heroic Autobots fighting to protect our world from the tyranny of Megatron and his Decepticons. And now the savage Predacons have joined the fray, blasting all before them with an inferno of dragon fire.
The new programme is Discovery Kids’ innovative attempt to further ignite the imagination of kids with its splendid animation.
Know more about your favorite characters through the new series- TRANSFORMERS PRIME BEAST HUNTERS
Optimus- Leader of the Autobots
Optimus is the leader of the Autobots, a faction of heroic robots from the planet Cybertron who wage their battles to destroy the evil forces of the Decepticons, for control of their homeworld, and by extension, peace in the universe. The immensely kind and compassionate leader puts all his talent to use to improve the world around him, and has dedicated himself to the protection of all life, particularly the inhabitants of Earth; he will battle his foes with unyielding resolve to uphold this belief. In power and intelligence, Optimus Prime has no equal, known as one of the greatest heroes on both Cybertron and Earth.
Shockwave- The one-eyed Decepticon scientist
Shockwave is a Decepticon scientist. He takes damaged Decepticons and turns them into super-soldiers. He transforms into a sleek Cybertronian Jet to travel around to multiple areas to blast the Autobots. Although he is loyal to Megatron and serves as his second in command, Shockwave’s only true master is logic.
Ultra Magnus – The chief lieutenant of Optimus Prime
Ultra Magnus is the hammer-wielding commander of the Wreckers, and one of Optimus Prime’s closest lieutenants. He’s more than capable of whipping even the worst disarray into military discipline, though he can get rather hung-up on protocol.
Discovery Kids covers a variety of programming ranging from iconic global content like Transformers, The Amazing spiez, Dinofroz to multiple India-themed series like 1001 Nights, Sally Bollywood and Mystery Hunters India. Discovery Kids programming formats include highest-quality animation and engaging live action series under multiple genres.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
