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Reliance joins the horde of TV channels challenging the 12 minute ad cap in TDSAT

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NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) today said a petition by Reliance Big Broadcasting, Mumbai, relating to their television channels will be heard along with other matters challenging issues relating to the ad cap sought to be implemented by the Telecom Regulatory Authority of India (TRAI).

 

The matters will be heard by the TDSAT on 21 October along with other channels such as Music Xpress, Mastiii, B4U Music, M Tunes and 9XM.

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Earlier, TDSAT had accepted an assurance by TRAI not to take any coercive action against television channels from 1 October, when the ad cap of 12 minutes per hour was to have come into force.

 

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In a hearing earlier this week in a similar matter, counsel for TRAI had told TDSAT that an anomalous situation had been created with some channels having accepted the ad cap with effect from 1 October. It was therefore requested that the matter be resolved once for all.

 

TRAI has so far admitted a large number of matters including one by the News Broadcasters Association (NBA) which seeks to challenge the status quo of TRAI in the matter. That petition had been listed for hearing on 11 November but will now be heard along with the others.

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The Tribunal had earlier said that while the channels will maintain weekly records of the advertising time per hour on a weekly basis, they will not be required to submit this to the regulator. Unlike the current practice, the records will only be submitted to TDSAT at the time of the hearing of the case.

 

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At that time, Counsel A J Bhambani for the NBA had said that a delegation of the Indian Broadcasting Foundation (IBF) had submitted a formula to the regulator but that did not preclude the broadcasters from challenging the validity of the regulations.

 

He also said that this was only a compromise reached between the broadcasters and the regulator and could not form the basis of penal action since it was not a regulation or legal provision.

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GECs

Asianet Television Awards 2026 celebrates women power in Malayalam TV

“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.

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MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.

The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.

Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.

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The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.

Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.

The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.

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Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.

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