GECs
Big Magic International enhances content portfolio in the US and Canada
MUMBAI: Big Magic International, launched a year ago, will now beef up its content line up with two new fictional shows ‘Raavi’ and ‘Nadaniyaan’ along with films acquired from Viacom 18.
With a content mix that ranges entertainment shows to daily business news from BloombergTV India, the international channel promises an inclusive and absolute package for its viewers. At start, the shows will be available on BIG MAGIC International – in the United States and Canada.
Through exclusive partnerships, ‘Raavi’ and ‘Nadaniyaan’ will air on Big Magic International in the US with the largest DTH platform – Dish Network and in Canada with Ethnic Channels Group (EGCL).
In the United States, Dish Network will ensure it reaches a sizeable and relevant audience of more than 14.3 million households. In Canada, with Ethnic Channels Group (EGCL) a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television, the Channel will air across all major platforms like Rogers Cable, Bell DTH, Bell Fibe, Cogeco and Telus, reaching over 6.4 million households.
Marketing of the shows will see an extensive digital and on air campaign, along with an on ground leg. With Big Magic International’s alliances with large scale events like Shankar-Ehsaan Loy Concert, India Fair, Asian American Fair etc.
Speaking on the announcement, International Business executive VP Soumen Ghosh Choudury said “The new shows on Big Magic International are part of our endeavour to offer a complete entertainment package that appeals to the Indian Diaspora. Both shows add to the robust programming line-up, and meet the entertainment penchants of our audiences. We will, through our Channel, engage with audiences across the mediums of on air, digital and on ground for a more holistic entertainment experience.”
“BIG Magic International being the Variety entertainment channel has marked its presence in USA. These new fiction and comedy shows, and Bollywood movies on the weekend, will definitely add on to its growth and increase its viewership”, said Big Magic International’s exclusive advertising agency in the US market Mediamorphosis co-founder Poulami Mukherjee.
With Ethnic Channels Group as its exclusive partner in Canada, the group’s president Hari Srinivas, said, “Big Magic is poised for greater growth in Canada, and the new programming initiatives will fuel this growth”
The channel’s programming remains an eclectic mix of daily sitcoms, socio-mytho programs, crime shows, dramas, and religious shows handpicked from Big Magic India, along with news from the very credible BloombergTV India.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
