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Percept Activ executes Hindtex BSM at Varanasi

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The Indian Handloom industry is one of the most celebrated industries in India and contributes a lot to Indian Tourism. Tourists flock in to get hold of unique ethnic Indian handloom products which is one of the biggest unique selling points. Percept Activ has grabbed the opportunity as a brand activation partner for Hindtex BSM at Varanasi supported by Ministry of Textiles, Government of India and COHANDS & Eastern U.P. Exporters Association (EUPEA) on September 27, 2013.This fashion show showcased creations on handicrafts by Delhi based designer Rinku Sobti along with Varanasi Silk products by Varanasi based designer Pradeep Anand Singh.

 

The luxurious fashion show was choreographed by noted choreographer Rashmi Virmani who conceptualized the fashion show segments to represent traditional Indian designs in a contemporary format.

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This event was attended by the high ranking officials from the Uttar Pradesh bureaucracy along with other noted dignitaries from the fashion industry, the Hindtex Fashion Show redefined traditional Indian fashion wares, and showcased that conventional fashion is still relevant in the dynamic contemporary fashion atmosphere. It also brought together well known names from the field

 

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Mr. Sanjay Shukla, Chief Executive Officer, Percept Activ said, “The Fashion Show with Ministry of Textile started with a very simple objective of creating awareness and reach the targeted group of consumers especially the young and niche market potential for the Handloom & Handicraft products. We have conducted fashion shows in Delhi, Chennai, Hyderabad, Kolkatta, Masoorie and now in Varanasi. During this journey, we have been able to engaged some very famous and prestigious designers and choreographers using Handloom as well as Handicraft as fashionable products and accessories”

 

Added, Shri Balvinder Kumar, IAS, Development Commissioner (Handlooms), Ministry of Textiles, Govt. of India, “Through this initiative, The Ministry of Textiles aims to showcase the ever-increasing popularity of Indian handicrafts in a new light. Faced with the onslaught of new weaving technologies, Indian handicrafts have commendably managed to hold onto its market positioning which we seek to build upon through this exhibition. The involved fashion shows showcase the intricacies of Indian traditional and contemporary hand weaves, and seeks to increase its exposure in the international market. With our partners being the Eastern U.P. Exporters Association, our endeavour is to take Indian handicrafts into the unexplored markets and increase its market outreach.”

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News Broadcasting

BBC to cut up to 2,000 jobs in biggest overhaul in 15 years

Cost pressures and leadership change drive major workforce reduction plan

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LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.

The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.

Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.

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In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.

The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.

While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.

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The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.

With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.

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