MAM
Skechers launches TVC for GOrun 2
MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.
Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”
The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.
Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.
Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
