Applications
DashLoc introduces DashLoc 2.0
Mumbai: DashLoc, a trailblazing company in India specialising in hyperlocal discovery and growth, has announced the launch of DashLoc 2.0, a revolutionary upgrade to its dashboard platform. Building upon the success of DashLoc 1.0, this new iteration incorporates cutting-edge technology and advanced features to redefine the user experience, empowering brands with actionable insights and customizable solutions.
DashLoc 2.0 represents a remarkable milestone in the company’s journey, leveraging insights gained over the past 18 months to develop a platform that addresses even the most minute challenges faced by brands. With state-of-the-art AI algorithms and advanced ML models, this new version empowers brands to take centre stage, leveraging data to shape their future endeavours with unparalleled precision. In addition, integration with GenAI technology enhances the platform’s functionality and effectiveness, establishing a new benchmark in hyperlocal discovery and growth solutions.
Key features of DashLoc 2.0 include:
● AI-Driven Review Management: Streamlining response generation, summarization, and automation to enhance customer engagement and satisfaction across diverse platforms.
● Advanced Chatbot Feature: Offering customized flows tailored to brand interactions, reducing agent costs, and increasing conversion rates by over 26 per cent.
● Intelligent Analytics with Smart Reporting: Generating advanced analytics to facilitate informed decision-making processes.
● Progressive Website Theme Control: Enabling unparalleled customization of website themes to align with brand identity.
DashLoc, co-founder and CTO Gaurav Kumar commented on the launch, saying, “We’re incredibly excited to unveil DashLoc 2.0, a culmination of our relentless pursuit of innovation and user-centric design. The Unique Selling Proposition (USP) of DashLoc 2.0 lies in its seamless blend of advanced technology with user-centric features. With this latest release, we aim to elevate the user dashboard experience as well as leverage a new tech stack for quicker and easier development of advanced features. This transition reinforces DashLoc’s dedication to offering advanced solutions and remaining at the forefront of technology and user expectations. We’re confident that DashLoc 2.0 will transform how brands engage with their audiences and navigate the ever-evolving complexities of the modern marketplace.”
Notably, DashLoc 2.0’s multilingual features provide a strategic edge, enabling brands to engage effectively with regional consumers. With over 50 per cent of content viewed on Google Discover in Indian languages and a third of Google Assistant users in India utilizing it in an Indian language, DashLoc prioritizes providing online brand presence to multiple-tier cities. The platform’s multilingual functionalities facilitate effective communication with customers, enhancing brand visibility and engagement. Looking ahead, DashLoc aims to develop a comprehensive 360-degree platform that facilitates brand execution from search to conversion, empowering brands to achieve their business objectives efficiently.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
