Applications
DashLoc introduces DashLoc 2.0
Mumbai: DashLoc, a trailblazing company in India specialising in hyperlocal discovery and growth, has announced the launch of DashLoc 2.0, a revolutionary upgrade to its dashboard platform. Building upon the success of DashLoc 1.0, this new iteration incorporates cutting-edge technology and advanced features to redefine the user experience, empowering brands with actionable insights and customizable solutions.
DashLoc 2.0 represents a remarkable milestone in the company’s journey, leveraging insights gained over the past 18 months to develop a platform that addresses even the most minute challenges faced by brands. With state-of-the-art AI algorithms and advanced ML models, this new version empowers brands to take centre stage, leveraging data to shape their future endeavours with unparalleled precision. In addition, integration with GenAI technology enhances the platform’s functionality and effectiveness, establishing a new benchmark in hyperlocal discovery and growth solutions.
Key features of DashLoc 2.0 include:
● AI-Driven Review Management: Streamlining response generation, summarization, and automation to enhance customer engagement and satisfaction across diverse platforms.
● Advanced Chatbot Feature: Offering customized flows tailored to brand interactions, reducing agent costs, and increasing conversion rates by over 26 per cent.
● Intelligent Analytics with Smart Reporting: Generating advanced analytics to facilitate informed decision-making processes.
● Progressive Website Theme Control: Enabling unparalleled customization of website themes to align with brand identity.
DashLoc, co-founder and CTO Gaurav Kumar commented on the launch, saying, “We’re incredibly excited to unveil DashLoc 2.0, a culmination of our relentless pursuit of innovation and user-centric design. The Unique Selling Proposition (USP) of DashLoc 2.0 lies in its seamless blend of advanced technology with user-centric features. With this latest release, we aim to elevate the user dashboard experience as well as leverage a new tech stack for quicker and easier development of advanced features. This transition reinforces DashLoc’s dedication to offering advanced solutions and remaining at the forefront of technology and user expectations. We’re confident that DashLoc 2.0 will transform how brands engage with their audiences and navigate the ever-evolving complexities of the modern marketplace.”
Notably, DashLoc 2.0’s multilingual features provide a strategic edge, enabling brands to engage effectively with regional consumers. With over 50 per cent of content viewed on Google Discover in Indian languages and a third of Google Assistant users in India utilizing it in an Indian language, DashLoc prioritizes providing online brand presence to multiple-tier cities. The platform’s multilingual functionalities facilitate effective communication with customers, enhancing brand visibility and engagement. Looking ahead, DashLoc aims to develop a comprehensive 360-degree platform that facilitates brand execution from search to conversion, empowering brands to achieve their business objectives efficiently.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
