MAM
Himalaya new campaign created by Soho Square
MUMBAI: Himalaya, a herbal health and personal care company, is set to release its latest campaign conceptualised by Soho Square to showcase its entire range of face care products.
On the campaign, Himalaya drug company business head – consumer products division Rajesh Krishnamurthy, “Brand ‘Himalaya’ has evolved over the years to become a preferred brand among young consumers in the face care category. The success story started with Purifying Neem Face Wash and today we have a vast portfolio of over 15 face care products including face washes, packs and scrubs providing unique solutions to different skin problems. We wanted to build awareness on the complete range and bring out the problem-solution USP of our products. We also wanted to communicate to our consumers that their trusted Face Wash brand is now in a new avatar.”
The TVC highlights the new packaging of the face care range. He added, “The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is also catchy and appealing.”
Reiterating this, Soho Square head of office Shenaz Bapooji said, “We had great fun while creating this advertisement especially because it was another 1st for brand Himalaya!”
The commercial will debut on the popular GECs and will go live on Himalaya’s official Facebook page post the on-air release.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
