Ad Campaigns
Mobil 1 installation at Terminal 3 and innovative branding at DND toll plaza
NEW DELHI: Mobil 1 is bringing Formula 1 enthusiasts closer to the F1 action with larger-than-life branding at Terminal 3 (T3) of the Delhi airport and the Delhi-Noida-Delhi toll plaza.
The marketing initiative leveraged on various platforms is a part of the company’s “Brings You Closer To The Action” campaign. With innovative installations at T3, posters, hoardings, wall paintings at the DND toll and online branding accompanied with radio advertising, Mobil 1 is going all out to promote its association with Motorsports in India.
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The unique branding at T3 displays a life-size model of an F1 car and a mammoth cut-out of a Mobil 1 engine oil can, mounted in-front of the gantry creatively showcasing Mobil 1’s association with Formula 1. The site is back-lit and illuminated 24 hours. At the DND toll plaza, commuters and passengers cannot miss the eye-catching image of Mobil 1 and Jenson Button.
“Mobil 1 is committed to Motorsports and our aim is to ensure maximum visibility during this year’s F1 and thus we have used multiple platforms of branding. The out of home (OOH) advertising further re-instates our commitment to bring the F1 experience closer to enthusiast. The campaign aims to engage F1 fans, auto experts and I am especially pleased with some of the unique messaging on radio from Jenson Button and other auto experts. Delhites and NCR residents can expect more exciting F1 outdoor campaigns in the time to come.” said ExxonMobil Lubricants India GM – Marketing Ravi Sundar.
ExxonMobil has been involved in Formula 1 Grand Prix racing for over three decades, supplying race fuels and high specification lubricants showcasing its position as a technology leader in the development of advanced lubricants. Mobil 1, ExxonMobil’s premium flagship brand, is recognised as being one of the most technically superior automotive products in the world.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
