Hindi
PeeCee becomes the face of Guess Worldwide
MUMBAI: In a career spanning little more than a decade, actor Priyanka Chopra has achieved a feat that would many few female actors from the country have achieved. The 30-year-old model-turned-actor has been signed by international fashion brand Guess for its Holiday 2013 campaign and has also become the first Indian Guess girl.
Over the years, Guess have won many Clio awards and have even featured supermodels like Claudia Schiffer, Eva Herzigova, Anna Nicole Smith, Kate Upton, Valeria Mazza, Julia Lescova, Laetitia Casta among many others.
This time, our own Piggy Chops is set to rule the fashion glossies when her Guess campaign breaks in.
Few industry insiders think Chopra’s one-year contract with Guess would be close to worth Rs 5-10 crore.
The deal has obviously excited the actor. She even took to twitter to express her happiness: “I’m so proud to be the next #GuessGirl. It’s a legacy of beauty for 30 years..Thank u @bryanadams and @GUESS for making this such a fab shoot.”
Singer, photographer Bryan Admas, who has shot the campaign, also posted a photo of Priyanka Chopra’s photoshoot on Twitter.
And Priyanka couldn’t do without thanking him for his superb work. She wrote, “thank u @guess bryanadams #PaulMarciano and everyone who made this possible..”
The actor, who was definitely in a good moolove..”d, even invited her followers for a question-answer session. She wrote: “Hey guys long time no Q n A.. I’m in NYC for the #guess launch so am on US time.. Who is up..? Let’s spread some
The only other Indian actors who have been signed as global brand ambassadors are Shahrukh Khan for Tag Heuer and Aishwarya Rai Bachchan for L’Oreal. Shahrukh Khan has been with Tag for the last 12 years and the value of his deal is said to be in the range of Rs 20 crore, which is paid through a combination of barter and money.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
