News Broadcasting
Greymatter to debut at MIPCOM 2013
Greymatter Entertainment – a 360 degree media company offering end-to-end creative solutions and production services for broadcast, celluloid and digital platforms – is debuting at this year’s MIPCOM with a host of new and innovative formats.
For a company which produces content across genres, including reality, music, travel, lifestyle, game show and documentary, participating in the world’s largest content market is possibly a natural next step. Says Greymatter Entertainment owner Rahul Sarangi, “MIPCOM helps you network with global content buyers. The market is also a platform for companies with new formats.”
We believe most of our formats are very differentiated yet palatable to the global audience, says Rahul Sarangi
So what’s on offer at the fest? “We will launch a factual documentary titled ‘Tribes of the World’, an award winning show ‘Bikini Café’, a never-seen before music reality format named ‘Remix’ and a series about unconditional love christened ‘Thanks Maa’,” Sarangi answers.
For the uninitiated, Tribes of the World is a factual documentary which explores the unexplored and unseen faces of tribal India. Bikini Café is about testing one’s entrepreneurial skills of owning a shack while Thanks Maa gives mothers a chance to relive their dreams.
Elaborating on his plans, Sarangi says: “We are looking at co-producing interesting formats/content under the genres we specialise. As far as selling is concerned, one of our music formats ‘Remix’ has been sold to a few markets and is distributed by Global Agency. We have also recently concluded a very successful co- production deal with Novovision on 52 x 30 min non-dialogue humour episodes for the global market.”
What does Greymatter expect to achieve at MIPCOM 2013? “As you would be aware, Indian broadcasters don’t give rights to producers, but we have figured that if we have a global partner, then we can retain rights and make it a global success. We believe most of our formats are very differentiated yet palatable to the global audience,” explains Sarangi, adding: “We expect to strike some interesting co-production, distribution or strategic partnership with global companies that suit our profile.”
On the subject of markets, Sarangi says the company is open to any market, from America and Europe to the Middle East and Asia, as long as it shares Greymatter’s sensibilities. The firm will concentrate on platforms like IPTV, mobile and free to air.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
