News Broadcasting
DY Works gives Amul Kool Lassi a Makeover
MUMBAI: Amul, India’s apex organization for dairy products has roped in renowned brand strategy and brand design firm DY Works to reinvent the look and packaging of Amul Kool Lassi to attract the young Indian demographic.
Being a brand that gives significant emphasis to their image and marketing, it was felt that the tetrapack that Amul Kool Lassi has been sporting since its launch needed to be revamped to a contemporary pet bottle.
Speaking about the project, Alpana Parida, President of DY Works remarked, “The brief was very interesting, and based on our preliminary research we realized that most of the companies in the peer group, whether it was colas or mineral water, had already moved to pet bottles, thus the need was to design packaging that was not only up to date with current trends but one that capitalized on gaining popularity as a healthy and natural beverage.”
An extensive cross-category study of beverages and customer preferences revealed that the biggest strategic challenge was to re-establish the relevance of lassi in a modern context where alternative beverages like colas and juices dominate the consideration set. Hence, the design objective was to put lassi in the modern, contemporary space with the product USPs of health coming in as supporting factors. Accordingly DY Works chose the route of cashing in on the idea of ‘cool’ manifested through a youthful and vibrant splash of colors. The team at DY Works felt that is was important to use the white background with a balance of colors but at the same time not come across as cluttered. The new packaging has helped appeal to a younger audience by emphasizing much more on style. It has revitalized the brand corresponding to a dramatic uptake in sales.
Remarking on the effective packaging and design instituted by DY Works, Mr. R.S. Sodhi, Managing Director, – GCMMF Ltd. commented, “The strategy to rebrand Amul Kool Lassee to Amul Lassi and redesigning the look to attract youth along with the message of health has really paid well in the market. There is a rising demand of lassi in new pack design which has helped us increase penetration of lassi by 50% in the market.”
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
