News Broadcasting
Parle-G comes on board Reliance broadcast networks big junior star
MUMBAI: Parle-G has come on board as presenting sponsors for BIG Junior Star, a unique property that showcases the best young talent, across the core Hindi markets of Uttar Pradesh, Bihar and Jharkhand. To be aired as a show on BIG MAGIC and amplified across BIG MAGIC Bihar & Jharkhand and radio network 92.7 BIG FM, this talent encouragement platform is targeted at young children between the ages of 8-15 years and has no caveats for the talent that the children wish to showcase. The show will be created into a 40 episode special which will air each Friday, Saturday and Sunday. The campaign kicking off this October will culminate in March 2014. It has been Parle G’s endeavor to encourage curiosity and overall development in children, in fact their recent campaign Roko Mat Toko Mat stands testimony, add to this tier II markets have been earmarked as key markets. On the other hand BIG MAGIC’s property idea of a kids talent hunt not limiting formats of entry, its expansive network and focusing on the tier II markets – the synergies made for an excellent partnership.
This first ever unique children’s talent reality show, will also feature child celebrities promoting the show through special appearances. Radio spots will share special tips for kids’ holistic growth, featuring experts interacting with listeners. An extension of the property also sees the Curious Kid contest, where during the on ground programs kids will be encouraged to ask curious questions and the most curious ones win prizes.
Mr. Pravin Kulkarnii, GM-Marketing, Parle Products said, “We are glad to be associated with one of Reliance Group’s popular channel, BIG Magic. With the channel now being aired across all major cities in India and becoming popular amongst its target audience, we are certain that our association with their upcoming show, BIG Junior Star will help us take forward the brand ideology of Parle G.”
Mr. Mayank Shah, Group Product Manager, Parle Products commented, “With our alliance with BIG Junior Star we are looking forward to elevate the ideology of our campaign Roko Mat, Toko Mat and strengthen our connection with the newer generation of parents and children. This platform will help us focus in bringing out natural curiosity in kids, encourage their desire to try new things, experiment and learn from their mistakes. We want them to realize that they can learn everywhere and from everything and that school is beyond just books and classrooms.”
Mr. Sunil Kumaran, Business Head – BIG MAGIC, said, “BIG Junior Star is our latest property which aims at encouraging talent amongst kids, in markets beyond the metros. We are happy to have Parle-G as our presenting sponsor for this initiative. With an interactive format and a diverse platform of categories, we are confident that BIG Junior Star will garner mass appeal, engaging excellently with our target audience – kids.”
BIG Junior Star will see an extensive multi-media marketing push across the platforms of television, radio, digital, outdoor, on ground – through school and residential welfare association contact programs and road shows. BIG Junior Star will go on air from January, 2014 on BIG MAGIC AND BIG MAGIC BIHAR JHARKHAND
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
