Brands
NueGo partners with Delhi Capitals as an associate sponsor for the upcoming cricket season
Mumbai: NueGo, an intercity electric AC bus service from GreenCell Mobility, proudly announces its latest collaboration with Delhi Capitals for the upcoming cricket season, set to commence on 23 February
NueGo will partner as the Associate Sponsor for the Delhi Capitals cricket franchise. NueGo brand logo will be featured on the leading trouser of the team’s official & training jersey, as part of the deal. This collaboration aligns with NueGo’s core values towards promoting eco-friendly travel and empowering women.
GreenCell Mobility CEO & MD Devndra Chawla, “Our collaboration with Delhi Capitals signals a significant stride in our growth journey, emphasising our commitment to excellence, sustainability, and a shared winning ethos. In partnership with Delhi Capitals women’s team, our focus expands beyond sustainable mobility – it’s about fostering inclusivity and empowering women. Aligned with the vision of Delhi Capitals, NueGo is dedicated to creating a supportive environment where every woman can excel, both on the field and beyond.”
Delhi Capitals, Interim CEO Sukhvinder Singh “NueGO are one of the leaders in sustainable mobility, and as they aim to expand their vision to inclusivity and women empowerment, we are delighted to welcome them to the Delhi Capitals family as our associate sponsor in this landmark moment for women’s cricket in India. This partnership symbolises our shared values and commitment towards making an impact in society. We look forward to a successful association with NueGo.”
With this new alliance, NueGo has solidified its position with all three major sports leagues of the country: cricket, football, and kabaddi. This expansion, combined with an existing agreement with Chennaiyan FC, demonstrates NueGo’s continued commitment to fostering an eco-conscious culture and improving women’s sports in the country. Through this cricket partnership, NueGo will aim to inspire and spread awareness about safe and sustainable transportation to a wider audience.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
