MAM
Brand Dialogue bags creative mandate for Flipkart
MUMBAI: Just within a month of its entry into the Indian Market, Brand Dialogue, a European brand communications company headquartered in Amsterdam and Mumbai, has bagged the mandate for providing branded packaging for Flipkart India.
Brand Dialogue’s partner agency Yellow Dress Retail (YDR) will be providing the services to Flipkart India.
Speaking about the association, Brand Dialogue CEO Willem Woudenberg said, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It’s just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India’s brand position.”
YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualising and creating private labels in various key categories.
Flipkart privaye labels director Roy Thomas said, “We have expanded our product range by launching our own label DigiFlip – offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with.”
