GECs
Six ATN channels launch on Canadas Bell Fibe TV
MUMBAI: Asian Television Network (ATN) International has launched six new channels on Bell Fibe TV, an IP based TV service offered by Bell Canada. Four of them are in collaboration with India’s public service and largest terrestrial broadcaster Doordarshan and the other two with SAB TV Network.
The channels are GEC ATN-DD India, news channel ATN-DD News, cultural and lifestyle channel ATN DD Bharati, Urdu GEC ATN-DD Urdu, comedy channel ATN – Dhammal and music channel ATN- Mastiii. “We have aggressive plans to add substantial value to our Diaspora and enhance our strong Customer base on a Consumer oriented Pick and Pay Model across Canada,” says ATN CEO and president Shan Chandrasekar.
Earlier this year, ATN collaborated with DD to launch five channels in Canada earlier this year. It had said that it wanted to expand its base through cable, satellite and IPTV platforms across Canada. ATN has 44 channels to its list.
Bell Fibe TV was launched three years ago and it is expected to be available to about five million households by 2015.
ATN caters to the Indian population in Canada. It is also a major distributor of cricket programming in the country.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
