Applications
Mantri Developers launches mobile app
MUMBAI: Mantri Developershave have launched a mobile app – Mantri Corp – that allows interested buyers one touch information access for all their projects.
Supported by GPS, Mantri Corp app aims to reach out to its customer base in India and abroad. The app is currently available on iPhone, iPad running iOS Version 6.0 and Android Phones and Android Tablets running Version 3.0 and above. The app will also be available on iOS devices running the latest iOS7 version launched by Apple.
The app features Mantri Developers projects in Residential, Offices, Retail, Mantri Education, and Hospitality segment. Mantri Corporate App comes loaded with many features that include project gallery, details like specifications, floor plans, club house details, locations etc.
In addition to this interested buyers can connect with Mantri Sales team using the Mobile App. Taking a step further the app also gives the user an opportunity to explore Mantri projects offline when Wi-Fi or 3G connection is not available. It also guides one to the route to any Mantri project from the current location.
Snehal Mantri while releasing the app said, “In this fast paced world it is important to stay connected and have one stop solution at our finger tips. The Mantri Corp App is a sincere effort to bringing Mantri Developers closer to its stake holders and potential buyers and keeps them updated with all the information at every point of time according to their need. This is just the beginning; we will be adding many more features in the app in near future.”
The App also has inbuilt notifications which will update the users on the Hot Offers, Events happening at Mantri Developers, Mantri Square, Mantri Junction etc. The higher version of the app will include new features where all existing Mantri home owners will be able to access their reward points ‘Mantri Insignia’ using the mobile App.
Appface Technologies CEO Edvin Varghese added, “Smartphone apps will play an integrating role for Home Automation products going forward. We are happy to associate with a market leader like Mantri Developers which always offers cutting edge technology and convenience to its customers.”
The Mantri Corp apps will be scaled up to offer Smart Home Services to all Mantri Customers. Features like “Security Management, Lighting Controls, A/C Control, Heater Control, Media Management” etc. will be offered on the app for the convenience of Mantri Home owners going forward.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
