MAM
Get set for a chess match with the champion
MUMBAI: The fans of Chess player Viswanathan Anand may now get a chance to meet their icon as Crocin Cold & Flu Max is organising a ‘Chess Challenge’ on its Facebook page.
10 lucky winners will get a chance to meet Viswanathan Anand and one winner amongst them gets the opportunity to play a game of chess with him. While others stand a chance to win exciting prizes.
To participate in the game, consumers can log on to https://www.facebook.com/GSKCrocin. The contest commenced on 7 November and will be on till 28 November. Players can register on the Crocin Chess Challenge Facebook app and can earn points by playing against the computer. All the games against the computer are timed; hence it would be a real test of skill and technique.
The pecking order of the players on the game’s leader board is interestingly constructed classifying players as: Brilliant Bishops, Relentless Rooks, Knowledgeable Knights and the Chess Champion based on increasing order of their performance and points. While five ‘Relentless Rooks’ have a chance to win Viswanathan Anand merchandise every day, top 10 Knowledgeable Knights will get a chance to meet the legend himself. One ‘Chess Champion’ will be crowned from amongst the top 10 performers who will get to play a game of chess with the chess master.
Speaking about the contest, GlaxoSmithKline India EVP-marketing Jayant Singh said, “Over the years, Crocin has been trusted by millions of consumers in India to get effective relief from pain. Backed by the strong heritage of Crocin, New Crocin Cold & Flu Max not only provides effective relief from five signs of Cold and Flu but also helps bring back your focus. Chess is one such game that epitomizes focus and concentration. We are glad to host the ‘Chess Challenge’ with the brand ambassador for Crocin Cold & Flu Max Vishwanathan Anand. We wish him a great championship ahead!”
Delighted at being associated with the contest, Viswanathan Anand said, “Chess is a unique game that truly tests the player’s ability to strategise and foresee. I am glad to be a part of the Crocin Cold & Flu Max ‘Chess Challenge’; the contest provides a platform for chess lovers to enjoy the game and also showcase their knowledge about the game through the quiz. What is interesting is that the game can also be enjoyed by inviting friends to join. I am looking forward to being challenged by the contest winner; it will certainly be an exciting game of chess!”
The ‘Chess Challenge’ is supported by an extensive campaign consisting of display banners, YouTube video pre-rolls and stamp ads. Viswanathan Anand and Crocin have a long-standing association and the ‘Chess Challenge’ takes this association forward.
MAM
Smytten appoints Shishir Varma as CEO of Pulseai Research
Rebranded AI platform scales with 150 plus clients and 30 million users.
MUMBAI: In a world obsessed with what consumers say, Smytten is betting on what they actually do. The company has appointed Shishir Varma as chief executive officer of Pulseai Research, signalling a sharper push into AI-led, behaviour-driven consumer insights. The move comes as Smytten rebrands its insights vertical from Smytten PulseAI to Pulseai Research, marking a shift away from traditional, project-based research towards a more continuous, intelligence-led model.
Varma brings over 30 years of global experience across APAC markets, including India, China and Japan. Most recently managing director, Insights at Kantar Japan, he has built and scaled consumer insight businesses across geographies, including playing a key role in establishing Millward Brown in India. His mandate now: turn Pulseai into a category-defining platform in a space still dominated by surveys and static reports.
The pitch is straightforward but ambitious. Instead of relying on claimed responses, Pulseai Research taps into observed behaviour leveraging Smytten’s ecosystem of 30 million users built over a decade of product discovery, trials and purchases. The idea is to close the long-standing gap between what consumers claim and how they actually behave.
The numbers suggest early traction. In under 18 months, the platform has onboarded over 150 enterprise clients across sectors, pointing to growing demand for faster, more reliable alternatives to legacy research models.
Under the hood, the platform blends behavioural data with AI and large language model-led analysis to deliver real-time sentiment tracking, scalable qualitative insights, faster quantitative studies and always-on brand intelligence. In practical terms, that means compressing research timelines from weeks to days without sacrificing depth.
The ambition extends beyond FMCG. Pulseai Research is positioning itself as a cross-category intelligence layer, spanning auto, education, gadgets and emerging consumer segments anywhere behaviour-rich data can sharpen decision-making.
For Smytten, the leadership hire is less about optics and more about direction. With Varma at the helm, the company is leaning into a simple but powerful premise: in the age of AI, insight isn’t just about asking better questions, it’s about watching more closely.
