News Broadcasting
Discover the change at Effie Awards 2013.
MUMBAI: The Advertising Club invites entries for 2013 EFFIE India Awards. The EFFIE 2013 AWARDS is the premiere and the most coveted showcase for marketing and creative strategies that work. The Award plays a tripartite role of giving unyielding acknowledgement to an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India.
While the International EFFIE Awards are hosted every year in New York, since 2001 The Advertising Club has been the Asian partner that has helped to organize the EFFIEs in our part of the world. Incidentally EFFIEs is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.
Says Ajay Kakar, Chairperson – EFFIE 2013 Committee, “Since inception in 2001, we have seen a significant increase in entries from 53 in 2001 to 357 in 2012. Also we have seen a substantial increase in the number of agencies participating and last year 50 agencies participating in EFFIE. This year to further enrich the award and bring greater creative focus to emerging and significant categories, we have introduced a few new categories while redefining a few. I am sure that this will help in recognizing effective work done across many more categories.”
This year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential.The changes announced in the categories at EFFIEs 2013 are as follows:
Consumer Products category has been divided amongst sub categories of:
• Beverages/Drink
• Confectionary and Food
• Cosmetics & Toiletries, Personal Hygiene.
• Others
Services Category has been redesigned to include:
• Media and Entertainment
• Telecom and Related products
• Financial Services
• Others
Marks the introduction of two new categories:
• Experiential Marketing / Brand Experience
• EFFIE for Good
Also, Corporate Advertising category renamed as Corporate Advertising / Corporate Reputation.
With this, EFFIEs 2013 open the door for all agencies across creative, media, digital and PR to demonstrate the leadership role in more effective brand communication.
• Last date of Entries for EFFIEs Award 2013 : Monday, 25th November, 2013.
• Entries should pertain to work done between 1st July 2012 to 30th June 2013.
• The award ceremony will be held on Wednesday, 15th January 2014, at the Royal Western Turf Club, Enclosure II, Mahalaxmi, Mumbai.
To know more about EFFIE 2013, please visit http://www.theadvertisingclub.net or write to us at adclub@vsnl.com.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
