MAM
Kent RO Systems appoints Isobar India as its digital agency
MUMBAI: Isobar India has been appointed as Kent RO Systems’ digital media partner. The win came after a multi agency pitch. The mandate is to handle 360-degree digital communication of the brand. The brand will be handled out of its Delhi Branch.
Isobar India MD Shamsuddin Jasani said, “We’re privileged to work with Kent RO Systems”. This win is a testament to the fact that we strive to provide innovative solutions to our clients. Digital Media plays a vital role for a brand like Kent RO Systems, where connecting with customers at all levels is essential.”
Kent RO Systems director Varun Gupta said, “In today’s digital age, it has become imperative to engage customers on the online channel. At Kent, we emphasise on educating our customers through advertising. On the digital platform, ads can be targeted and differentiated based on a customer’s profile. This means delivering relevant content to the right audience. Isobar’s diversified experience and expertise in the digital segment will help us achieve that in an optimal manner.”
Gopa Kumar, Associate Vice President, Isobar India says: “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship with Kent RO Systems. This segment is increasingly getting fiercely competitive and hence our endeavour would be to provide innovative and effective digital solutions to Kent RO Systems.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
