News Broadcasting
Clay Craft joins hands with Tapri Tea House
MUMBAI: India’s fastest growing manufacturer and retailer of bone china and ceramic tableware, Clay Craft India has joined Jaipur based themed tea store Tapri – The tea house. Eying the season of hot tea, winter, the tapri is going to give new experience of traditional ‘kullad’ transformed in a new look in a variour colours. Clay Craft India has specially designed these Mugs for Tapri tea lovers and this innovation will be continued by Clay Craft at Tapri. Going forward, it also plans to introduce Mughal, European, 22 Carat Gold plated and Royal themed tea sets at Tapri.
Mr. Rajesh Agarwal, Managing Director of Clay Craft India, says, “Tie-up with Tapri has added a feather in our clientele base. Through this platform, our designers will be able to showcase their best ideas and abilities. This will also be a right medium for us to get feedback on our products by Tapri tea lovers. We are thankful to Tapri management to give us this opportunity.”
Mr. Ankit Bohra, Director, Tapri Tea House says, “This innovative tie-up will help us to entertain our customers and it will give different experience to them. We are delighted that Clay Craft has shown interest to take an initiative to make tea sipping more joyful and creative at our tea house. Going forward, we will have different themed tea sets at our tea house and I am sure this will help us to add more tea lovers at our Tapri. ”
Clay Craft India’s esteemed corporate clients also include – Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi Wipro and many more.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
