Ad Campaigns
CNBC, Philips join hands for branded content campaign
MUMBAI: Leading global broadcaster of live business and financial news CNBC and Philips have come together for a branded content commercial campaign based around CNBC’s new video series, Innovation Cities.
The series was launched worldwide across CNBC TV and digital platforms and on innovationcities.cnbc.com today. It will feature innovations that can improve the way people live and work. Each two-and-a-half-minute episode will focus on one facet of city life and will explore innovations that can provide dynamic change.
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The nine-week video series will air once a week after the network’s flagship morning show, Squawk Box in the EMEA and Asia Pacific regions, and on the Al Bousaiah programme on CNBC Arabiya in the Middle East.
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Highlights of the video series will also air on CNBC in the United States, and CNBC World, while full episodes will be immediately available across all CNBC’s online video and mobile platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
