iWorld
Planet Marathi OTT brings standup special ‘Ubhya Ubhya’
Mumbai: Planet Marathi OTT, the pioneer in Marathi digital content, is all set to tickle your funny bone with its latest offering, “Ubhya Ubhya,” a celebrity-packed standup comedy show that promises to be a riot of laughter and entertainment. The series is all set to stream on Planet Marathi OTT, starting 1 March 2024.
With the introduction of the series, Planet Marathi OTT is strengthening its non-fiction AVOD slate. Along with ‘Ubhya Ubhya’, the platform’s non-fiction AVOD slate has original not fiction programming like Maitribodh, Patla Tar Ghya With Jayanti, Ek Kavita Down, NCPA Pratibimb, Colorful Kokan and Sonalee Kunal (Sonalee Kulkarni’s wedding). This content can be watched for free. Also, Planet Marathi OTT emerges first among Marathi content players offering non-fiction content through AVOD.
Featuring a stellar lineup of 12 diverse artists, including renowned actors, digital sensations, and standup maestros, this show is gearing up to be a laughter-packed ride that will leave audiences in splits. The star-studded cast of “Ubhya Ubhya” includes Mahesh Manjrekar, Viju Mane, Sidhant Sarfare, Kranti Redkar, Ankita Prabhu Walawalkar (Kokanhearted girl), Ashay Kulkarni, RJ Pranit, Anish Goregaonkar, Parth Bhalerao, Ninad Gore, and Shrutik Kolambekar. With such an eclectic mix of talent, viewers can expect a rollercoaster of emotions, from hearty laughs to heartwarming moments.
“Ubhya Ubhya” is a unique blend of humour, wit, and charisma brought to life by some of the most talented personalities in the Marathi entertainment industry. Each episode promises to deliver a fresh dose of laughter, making it a delightful viewing experience for audiences of all ages. What sets “Ubhya Ubhya” apart is its live audience setup, creating an energetic, lively atmosphere. The laughter, applause, and reactions from the audience add an authentic touch, making viewers feel like they are part of the comedic celebration.
Planet Marathi OTT founder Akshay Bardapurkar expressed “Comedy is a challenging non-fiction genre, but when executed with finesse, it becomes a source of pure joy. We have curated a lineup of personalities that is bound to captivate audiences and hold them spellbound in their seats. “Ubhya Ubhya” is bringing a special kind of comedy that will be enjoyed by both live and streaming audiences. To ensure it reaches more audiences we have added it to our non-fiction AVOD slate”
The 12-episode series will be released every week exclusively on Planet Marathi OTT. This will ensure that viewers can savour the comedic brilliance of “Ubhya Ubhya” without missing out on the excitement that builds up with each episode. Presented by Akshay Bardapurkar and Planet Marathi, the series is produced by Zen Entertainment and directed by Shravan Ajay Bane.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
