iWorld
#ThankYouSachin trends on Twitter for over a week
MUMBAI: He is not called the living legend for no reason. As Sachin Ramesh Tendulkar bid adieu to international cricket, there was frenzy on the social media sites. Good wishes started pouring in for the cricketer from all quarters on Twitter.
#ThankYouSachin trended for over a week on Twitter.
According to Asterii Analytics that took a sneak peek into the magnitude of the hashtag, which was used to send wishes to Sachin, there were over 1.2 million tweets as on 17th November, 2013 with the hashtag #ThankYouSachin. Since, this hash tag was popularised by BCCI in order to send people personalised picture of Sachin with his photograph, the trend took off really well.
Interestingly, it was in October when a Twitter user originally used the hashtag to thank Sachin and Dravid, but BCCI picked it up in November after looking at its popularity.
Umpteen blogs were also written on Sachin using the hashtag to pay a tribute to the cricketing legend. Out of the total number, 46 per cent of the tweets were replies, while 34 per cent were original tweets and 20 per cent were retweets.
Other hashtags like #SRT200, #SachinSachin, #Respect, #Legend etc., also trended over the week.
As expected, around 90 per cent of the tweets were generated in India but countries like Pakistan, UK, and USA also contributed to this trend.
Interestingly, 87 per cent of the tweeters were male while 13 per cent comprised of female fans.
“I am really touched with #ThankYouSachin messages. Your support all these years have inspired me to give my best.” by Sachin Tendulkar was the most re-tweeted tweet. It was re-tweeted 15,772 times and was a favourite of 10,406 people on Twitter.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
