MAM
Haymarket Media strengthens management; hires Ashish Bhushan as country head
MUMBAI: Haymarket Media group is getting more senior resources into its India operations as it seeks to drive business growth.
The publisher has hired media veteran Ashish Bhushan as country head of its India division, with oversight over the company’s non-automotive brands. He will report to group CEO Kevin Costello alongside managing director Hormazd Sorabjee, who will continue to lead Autocar India, Autocar Professional and WhatCar? India.
Ashish has been given charge of B2B brands Campaign India, PrintWeek India alongside consumer titles Stuff India and What Hifi? Part of Bhushan’s initial focus will be working with the teams across the Campaign portfolio globally, developing the Campaign India brand to its full potential.
He comes with 30 years of experience at companies such as Bennet Coleman & Co, Accenture, JWT and in various entrepreneurial venture.
“With its strong global brands, exceptional teams, and long-standing presence, Haymarket is well-positioned to leverage the immense growth opportunities in the Indian market,” said Ashish. “I look forward to applying my experience in media, advertising, content, and technology to drive Haymarket’s expansion here. Leading this next phase of growth is truly exciting”
“With his extensive experience in media and a proven track record across multiple leadership roles, Ashish brings a deep understanding of the business,” added Hormazd. “His startup mindset and passion for tackling fresh challenges align perfectly with our vision as we gear up for the next phase of growth. We’re confident he’ll be instrumental in driving our company forward.”
Haymarket Media group global chief executive Kevin Costello said: “Ashish’s exceptional expertise, deep industry knowledge, and innovative vision align perfectly with our mission to drive sustainable growth and deliver world-class content. I am looking forward to working with Ashish on our business expansion plans in India, building on our existing portfolio and strong market position, while delivering new specialist content, products, and services for our audiences and customers.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
