MAM
Avian Media ropes in Palin Ningthoujam
MUMBAI: Avian Media has appointed Palin Ningthoujam to spearhead its digital practice. The appointment will further strengthen Avian’s existing capabilities in the digital space.
With more than a decade of experience Ningthoujam will be responsible for building the firms digital thought leadership, internal digital adoption and lead client strategy, execution and analytics. Besides, Ningthoujam will scout for opportunities to incorporate reputation management and digital marketing.
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Commenting on his new role, Ningthoujam, said, “Today, clients are looking at tighter integration of digital in marketing, communication and customer service initiatives with teams that understand business requirements, quality in execution and ideas with substance. My priority at Avian Media will be to work on these expectations and take the delivery a notch higher in the industry. Avian Media, with its strong leadership and passionate teams, has attracted good clients and industry accolades in the past few years. I believe this is the right place that offers the flexibility, creativity, and culture that will help me work towards industry priorities.”
On the appointment, Avian Media CEO and business partner Nitin Mantri said, ‘In today’s era when social media is transforming the communication industry globally, companies are opting for an integrated PR and digital approach for brands. Online reputation management holds the key to building prominence, popularity and preference for companies. Hence, it is crucial for us to strengthen our base with talented professionals who will reinforce our ongoing strategic focus on delivering successful digital campaigns for clients. Palin has the experience of working across sectors and we will use his rich pool of knowledge to steer Avian’s growth on the digital front.”
Ningthoujam has led award winning digital campaigns for various organisations in auto, technology, food, and travel sectors. He founded the India PR Blog in 2006 which ranks among top PR blogs globally. He has also written extensively for leading US based social media blog, Mashable.com, reviewing and comparing online tools, and also has written for key blogs such as Desicritics and New Communications Review. He also founded the ‘Network of PR Professionals’ group on Linkedin.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
