MAM
Colgate launches new integrated marketing campaign
MUMBAI: Colgate-Palmolive (India) has unveiled a new integrated marketing campaign for Colgate Sensitive Pro-Relief.
According to the Colgate spokesperson, a survey was conducted by Colgate-Palmolive (India) Limited and Nielsen which revealed that sensitivity is one of the top oral care problems and is faced by 40 per cent Indians. The new campaign has been conceptualised on the core insight that consumers tend to believe that they can cope with tooth sensitivity by giving up hot/cold/sour food items or drinks.
The campaign is executed by Red Fuse Communications, a Y&R agency dedicated to servicing Colgate-Palmolive (India). Red Fuse Communications national director planning Zubin Tatna says, “A nice, hot cup of tea adds freshness to our mornings and keeps us invigorated during the day. For Indians, tea is an integral part of our daily lives. Unfortunately, those who suffer from tooth sensitivity tend to quit tea and other food items that aggravate the problem. Based on this insight, the new integrated marketing campaign aims at communicating the message that Colgate Sensitive Pro-Relief provides instant relief from sensitivity while allowing you to continue enjoying your favourite food and beverages.”
On the campaign, Colgate’s spokesperson says, “As market leaders, it is our constant endeavor to innovate and revolutionise the oral care category. Today, consumer trends are changing every day and the market is opening up to newer opportunities. Integrated marketing campaigns have to combine brand messages with newer ways of connecting with consumers.”
Colgate Sensitive Pro Relief was launched in 2011 and then, the IMC campaign flagged off with a TVC featuring real-life consumers sharing their tooth sensitivity problems. The TVC captured their positive reactions after the use of the toothpaste on the spot, thereby highlighting the instant relief providing property of it.
He adds, “Our newly launched integrated marketing campaign, this November, is centered on the significance of tea in our lives. Building on this facet of the consumer’s lifestyle, the campaign acknowledges the fact that sacrificing tea is not an option, even while dealing with sensitivity. Poor oral hygiene and eating habits are key reasons for sensitivity.”
The integrated marketing campaign will be supported by a vibrant mix of communication and activation through various vehicles of mass media such as TV, print, digital, radio, retail and other professional channels.
Brands
Nestlé India posts 14.9 per cent sales growth, profit rises in FY26
FMCG major sweetens returns with dividend as strong domestic demand leads
NEW DELHI: Nestlé India has reported a strong financial performance for the year ended 31 March 2026, with sales and profits rising steadily on the back of robust domestic demand.
The company posted total income of Rs 231,949.5 million for FY26, up from Rs 202,645.5 million in the previous year, marking a growth of 14.9 per cent. Domestic sales remained the key driver, increasing 14.6 per cent to Rs 221,187.0 million, while exports contributed Rs 9,527.6 million to the overall tally.
The final quarter of the financial year added extra momentum, with total sales rising 23.4 per cent compared to the same period last year. This helped lift the company’s annual profit to Rs 35,446.0 million, up from Rs 33,145.0 million in FY25.
Shareholders are set to benefit as the board has recommended a final dividend of Rs 5.00 per equity share. This comes on top of the interim dividend of Rs 7.00 per share paid in February 2026. The record date for the final dividend has been fixed as 10 July 2026, subject to shareholder approval at the 67th Annual General Meeting scheduled for 3 July 2026. If approved, the payout will begin from 30 July 2026.
During the year, the company’s paid-up equity share capital doubled to Rs 1,928.3 million following a 1:1 bonus share issue, strengthening its capital base. The results were also supported by a Rs 1,207.8 million credit from exceptional items, including a Rs 2,023.2 million writeback from resolved income tax litigation, partially offset by restructuring costs and expenses related to new labour codes.
On the cost front, material costs rose to 44.8 per cent of sales for the full year, compared to 43.6 per cent in the previous year, reflecting ongoing input cost pressures. Despite this, the company maintained solid profitability, with EBITDA coming in at Rs 53,060.6 million.
Overall, Nestlé India’s performance underscores its ability to balance growth and margins in a challenging environment. With steady demand, disciplined cost management and consistent shareholder returns, the company appears well placed to carry its momentum into the next financial year.
