GECs
MTV makes music, again
MUMBAI: While it counts as the oldest music television network in Asia and the one brand that has always stood for all things youth, MTV India, Viacom18’s youth entertainment channel, is not one to rest on its laurels.
And so, in a bid to add an exciting new dimension to its youth connect as much as stay ahead in an already cluttered space, the channel has, in collaboration with Soundlogic, an American gadget major that set shop in India two years ago, and Croma, launched a range of music accessories under the flagship brand, MTV Fashiontronix.
The accessories including trendy earphones, Bluetooth ear buds and many more will be exclusively available at Croma stores across the country and on its website.
Speaking on the launch, Viacom 18 senior VP consumer products Saugato Bhowmik said: “We believe in catering to the youngsters and only want to expand our horizons across categories which cater to our thought process, be it related to fashion, gadgets, Bollywood etc.”
About the tie-up with MTV, Soundlogic director Sagar Gwallani said: “After the successful response we got here, we thought of enhancing our reach more among the youngsters. Hence, we collaborated with MTV because of its popularity among the youth and its digital following. The combination of our technical bandwidth along with the channel’s creative edge in the market will help us achieve our goal.”
On the collaboration, Infiniti Retail CEO & managing director Ajit Joshi said: “We sell products like JVL and Bose but today, youngsters want music on the go. It is a religion for them. And when we got an opportunity to address the needs of the youth of the country, we were glad to be part of it.”
MTV will market the new product range through its digital space. “Where do youngsters hangout? It’s cafes, colleges and are always on the digital platform. Apart from us, Croma too will be supporting us on its digital space,” informed Bhowmik, adding that the channel is in the planning stage of launching a marketing plan on its sister channels. “We have all the edge at our disposal and we will be utilizing our sister channels in the future,” he said.
Meanwhile, Joshi opined that the range, priced between Rs 899 and Rs 3999, doesn’t really need marketing as he could predict it would fly off the shelves as soon as youngsters got their hands on it.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
