News Broadcasting
Discovery channel takes viewers on a driving challenge
MUMBAI: Who doesn’t like to be in-charge of the steering wheel? Discovery Channel will do so by transporting viewers to the world’s most extreme environments in an all new series, World’s Toughest Driving Tests.
On the driver’s seat will be actor, Will Mellor and comedian, Kirsten O’Brien, both of whom have swapped their safe rides and suburban streets in a bid to discover ‘who is the better driver’.
In this action-packed thriller, Mellor and O’Brien will maneuver army tanks in Romania, amphibious rescue vehicles in Canada, gravity defying snow groomers in France and, among other tricky vehicles, they will tackle massive dump trucks in Scotland. The pair must compete in a series of tantalizing and terrifying challenges and the one who has lived and breathed the vehicle. Who has learnt from the locals and shown nerves of steel despite the odds, will be crowned the winner.
The show starts from 2 December, and will be aired every Monday to Friday at 10:00 pm.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
