MAM
“We prioritise safety, security, and inclusivity of remote mental health support”: United We Care’s Ravi Kikan
Mumbai: United We Care is an innovative deep-tech company that’s revolutionising the realm of mental health and emotional wellness. With the fusion of Generative Artificial Intelligence and a human-centric approach.
United We Care (UWC) was founded in 2020 by Shumita, Ritu, and Sourav with a vision to bring happiness to the world.It has secured $1.5 million in seed funding led by Pramod Bhasin, (Genpact CEO & founder), Kunal Shah (CRED founder & CEO), and Asif Suraya (Inside Arbitrage and VP Mindful Health Solution founder and editor), among others.
United We Care, a global leader in scientifically validated behavioral health programs, courses, and self-help content, is a mental health and wellness startup founded in 2020.
Indiantelevision.com had the opportunity to connect with United We Care CMO Ravi Kikan who gave an in-depth information of United We Care’s journey
Edited excerpts
On inspiration of United We Care to come together and create a platform focusing on simplifying daily challenges through curated content and AI-enabled expertise
The team at United We Care shares a common inspiration rooted in the collective vision of simplifying daily challenges and fostering mental well-being. Motivated by a genuine commitment to making a positive impact, we recognize the intricate daily struggles individuals face. United We Care was conceived as a solution that revolutionised the realm of mental health and emotional wellness. With the fusion of Generative AI and a human-centric approach, we are ushering in an era of limitless possibilities and to empower users in navigating life’s complexities. The team’s diversity is a strength, bringing varied perspectives to the table and ensuring that platform caters to a wide range of needs and backgrounds. This shared passion for creating positive change fuels the team’s collaborative efforts in building a platform that resonates with users’ mental well-being, providing valuable support and insights to enhance their daily lives. The team’s personal experiences come to the forefront to understand what the consumer would actually need since most of the leadership team has gone through their own mental health journeys in life.
On specific features or qualities make your platform unique, especially in the realm of mental wellness solutions
At United We Care, we are a holistic mental health and wellness solution which makes mental health and wellness accessible, affordable and adaptable globally through deep tech but with the crucial human touch. The heart of our platform lies in STELLA, a groundbreaking global virtual mental health and wellness coach fueled by Cognitive AI. Her capabilities to understand emotions and respond are extremely unique, especially when it comes to moving toward cognitive AI. Our mood-tracking feature adds that element of self-assessment. We bring a commitment to accessibility, a roster of experts, and a secure pathway to personal wellness. STELLA offers assistance in over 29 languages and understanding more than 40 emotions. With an impressive 90% intent detection rate, STELLA’s impact is undeniable, as evidenced by over 5 million conversations it has facilitated and continues to count. We prioritise Affordability, Accessibility, and Adaptability, providing both on-premise and remote support for a globally inclusive offering.
On technology enhance the user experience, and what role does it play in providing personalised guidance and support
The healthcare industry is undergoing a seismic shift propelled by advanced technology, impacting patient care and management. Innovations such as telemedicine, wearables, and data analytics are at the forefront. Technology significantly elevates the user experience by facilitating personalised guidance and support on platforms like United We Care. With advanced algorithms and data analytics, technology tailors recommendations based on individual needs and preferences. Automated systems streamline processes, ensuring swift responses and relevant information. Real-time tracking and personalised notifications enhance engagement, providing users with timely updates. Additionally, STELLA, an AI-driven Global first digital human and virtual coach offers immediate assistance and a seamless personalised support system.
On the company emphasising professional guidance and therapy from the comfort of one’s home
We prioritise safety, security, and inclusivity of remote mental health support, ensuring a trusted and welcoming environment for users. The platform employs robust encryption protocols to safeguard sensitive information, guaranteeing the confidentiality of all interactions. Rigorous privacy measures comply with industry standards, fostering a secure space for users to share their experiences. Moreover, United We Care is committed to inclusivity, offering a diverse range of professional therapists to cater to various needs and backgrounds of the end consumers.
On the future vision and goals of United We Care and any upcoming features, expansions
United We Care envisions a future where mental healthcare is prioritised, personalised and comprehensive support is available 24/7 in languages users speak and can afford. The company is committed to reaching over 1 billion customers by 2025, extending its impact globally. In pursuit of these goals, United We Care is excited about upcoming innovations and expansions. The platform plans to introduce advanced features that enhance the user experience, such as AI-driven personalised mental wellness plans, virtual support communities, and extended language support. We are currently expanding our business in the US and India. We are already in the process of signing up some key contracts in the US with some major healthcare systems and plan to speeden up our reach in 2024-25.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
