News Broadcasting
News channels record increase in OTS in metros
MUMBAI: Connectivity of a television channel is something that every executive is concerned about in the industry – whether in the media or broadcast sector or cable TV. And pioneering this data and analytics information is Delhi-based Chrome Data & Analytics which keeps a tab on around 73 million TV homes nationally in analogue cable TV, digital cable TV and DTH.
We take a look at what the opportunity to see (OTS) was for various television genres and channels in week 48 of the year. It appears it was a week of the news channels, both business and general English news, as far as the eight metros are concerned.
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The reach of English news channels grew by 1.5 per cent and business news channels witnessed a 1.1 per cent gain. However, the English entertainment channels in the eight metros witnessed a drop of 0.3 per cent while the English movie channels saw a 0.6 per cent rise.
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Tarun Tejpal’s alleged misconduct with a journalist colleague in an elevator in a five star hotel in Goa, raised not only eyebrows of most urban Indians but also their interest as they tuned into news channels to catch up on the latest with the iconoclastic senior scribe.
Hindi GECs in the Hindi speaking markets (HSM) saw a drop of 0.9 per cent, while Hindi movies and Hindi news dropped by 0.1 per cent and 0.8 per cent respectively. Only the religious channels saw a 1.4 per cent increase in HSM.
The all India performance of sports and infotainment channels dipped in week 48. While sports recorded a one per cent drop, infotainment witnessed 2.6 per cent shaving respectively. Only the position of the kids’ channels in the all India market remained stable.
The top Hindi GEC channel in HSM was Star Plus with a 97.8 per cent OTS. Zee TV and Colors were not too far behind with 97.4 per cent and 97.3 per cent OTS respectively. Life OK lagged behind in the race with 94.9 per cent OTS.
Amongst the Hindi movie channels in HSM, Star Gold was the biggest gainer with 96.7 per cent OTS, while UTV Movies lagged at 88.8 per cent.
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ABP News was the leader in the Hindi News genre with an OTS of 93.2 per cent. And with 88.9 per cent, CNN-IBN was leading in the English news genre in eight metros, while CNBC Awaaz topped in the business news genre.
Undoubtedly, it has been an interesting week for the channels. Let’s wait and watch how things unfold for the channels in the coming week.
Click here for the full analysis
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
